Social Media Marketing Manager

3 days ago


Lahore, Punjab, Pakistan Directory92 Full time

We are looking for an expert Social Media Marketing Manager (Female Only) with hands-on experience in running cost-effective AdWords / Facebook ads and digital marketing campaigns.

The candidate will be responsible for managing, planning, and executing PPC and social media campaigns for the company.

Job Specification

Requirements:

  • Good knowledge of Google Ads and Facebook Ads.
  • Plan, manage, and optimize successful PPC marketing campaigns.
  • Create, categorize, and refine keyword lists to drive qualified visitors to client sites.
  • Implement effective bidding strategies and manage keywords effectively.
  • Monitor, revise, and optimize ad texts regularly.
  • Improve ROI for PPC campaigns through proactive bid and position adjustments.
  • Enhance traffic quality via keyword research, negative keywords, and exclusion of poor-quality keywords.
  • Increase CTR through A/B testing.
  • Have first-hand knowledge of Google Analytics.
  • Optimize conversion rates and navigation paths through testing different landing pages.
  • Run A/B split and multivariate PPC tests, assess outcomes, and improve campaigns.

Location: Information Technology and Services - Lahore, Pakistan

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