Field Sales Executive

7 days ago

Rahim Yar Khan, Punjab, Pakistan Coca-Cola CCI Full time

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To develop the market in order to increase Market Share, enhance Numeric & Weighted Availability along with Share within the outlet by achieving secondary sales target while ensuring the maximum availability of the company's product, creation & re-activation of outlets that exist in marketplace, execution in every outlet as per company guidelines, and acting as a guardian of the company assets deployed in the market.

Main Responsibilities
  • Ensure secondary SKU-wise volume achievement against targets to enhance Market Share.
  • Rationalize discounts in the market and use promotions intelligently to achieve the company's net sales revenue.
  • Create new outlets and retain existing ones as per targets and area potential to increase Numeric & Weighted distribution.
  • Expand SKU penetration according to benchmark availability numbers.
  • Ensure all data in the sales information systems for his/her area is cleansed, validated, and updated regularly.
  • Analyze SFE KPIs and modify the area route or adjust frequencies to improve Green KPIs for Presellers.
  • Complete daily planned calls, spend sufficient time in-market, and coach presellers on the 10-step call process.
  • Discuss execution scores with presellers daily, highlight gaps, and ensure in-outlet execution as per PicOS & RED criteria and all marketing initiatives.
  • Monitor and report competitor activity in his/her area and suggest counter-strategies.
  • Supervise and ensure proper injection and optimal utilization of company assets like coolers, glass, signage, and activation materials.
  • Manage in-outlet investments, maintaining an optimal mix of discounts, DME, assets, and activation.
  • Monitor equipment efficiency, increase cooler throughput, and reduce non-productive coolers.
  • Attempt to recover missing/disputed coolers as per company procedures.
  • Maintain customer relationships to ensure loyalty.
  • Handle customer complaints promptly as per company guidelines.
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