Digital Marketing Specialist

11 hours ago

Islamabad, Islamabad, Pakistan UGro Full time

Are you a data-driven digital strategist with a passion for performance marketing and storytelling that converts? Join us as a Digital Marketing Specialist and help shape high-impact campaigns for world-class audiences.

Level: Mid-Senior

Are you a data-driven digital strategist with a passion for performance marketing and storytelling that converts? Join us as a Digital Marketing Specialist and help shape high-impact campaigns for world-class audiences.

Location: On-Site

Level: Mid-Senior

Type: Full-time

About the Role

As a Digital Marketing Specialist, you'll drive end-to-end campaign strategy, execution, and optimization across multiple platforms (Meta, Google Ads, YouTube, Display, and more). You'll lead media buying efforts, audience segmentation, content strategy, and performance analysis across global markets.

This is not an entry-level role. We're looking for someone with deep expertise in digital advertising, audience insights, and full-funnel strategy, who thrives in fast-paced, high-growth environments.

Responsibilities
  • Design, execute, and scale paid media campaigns across Meta Ads Manager, Google Ads, YouTube, and Display Networks
  • Conduct in-depth audience research and geo-targeting strategy to maximize ROI
  • Develop keyword-optimized content and work closely with content creators and copywriters
  • Monitor KPIs (CTR, CPC, CPA, ROAS) and continuously optimize based on data insights
  • Lead A/B testing across creatives, copy, and targeting
  • Stay ahead of trends in social platforms, algorithm changes, and ad formats
  • Collaborate with designers and analysts to deliver creative and data-driven ad experiences
  • Provide detailed campaign performance reports and strategic insights
Who You Are
  • 3–5+ years of experience in digital marketing with a strong portfolio of high-performing paid media campaigns
  • Proven expertise in media buying on Google Ads & Meta Business Suite
  • Strong understanding of international markets, localization, and geo-based targeting
  • Fluent in performance analytics – you make data work for strategy
  • Experience in content and keyword planning for social & search
  • Hands-on with tools like Google Analytics, Looker Studio, SEMrush, Meta Pixel, Tag Manager, etc.
  • A proactive, self-driven problem solver with excellent communication skills
Bonus Points If You
  • Have worked in agency or tech/startup environments
  • Are certified in Google Ads / Meta Blueprint
  • Can manage large budgets across multiple markets
  • Understand programmatic advertising and remarketing funnels
What We Offer
  • A collaborative, world-class marketing team
  • Cutting-edge tools and performance budgets
  • Remote flexibility and global reach
  • Clear growth path and professional development
  • Opportunity to work on campaigns seen by millions

Ready to take digital marketing to the next level?

Apply now or connect with us for more information.

#DigitalMarketing #MediaBuying #MetaAds #GoogleAds #PerformanceMarketing #PaidMedia #MarketingJobs #SocialMediaStrategy #ContentMarketing #MarketingCareers

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesMarketing Services

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