Marketing Specialist

1 week ago

Islamabad, Islamabad, Pakistan Bionic Talent Full time
About The Client

Our client is a leading player in the packaging procurement industry, specializing in sourcing and supplying high-quality, eco-friendly packaging materials. They work with businesses across various sectors to streamline their packaging processes, delivering cost-effective, sustainable, and innovative solutions that reduce environmental impact.

About the Role:

We are seeking a marketing specialist to spearhead our clients' lead generation efforts while managing the customer journey to optimize acquisition and retention. This role requires expertise in creating and managing strategic sales funnels, developing engaging content, and executing campaigns across social media, Shopify, and WordPress platforms. The ideal candidate will focus on driving lead generation while contributing to SEO strategies and Meta Ads management as secondary functions.

Experience working in the food packaging and/or restaurant industry is a plus.

What You'll Be Doing:
  • Perform on-page SEO optimization for Shopify and WordPress sites, including meta tags, alt text, and site structure.
  • Create SEO-optimized content, including product descriptions, blogs, and landing pages that align with the brand voice and target audience.
  • Develop and execute lead generation strategies to drive high-quality leads into the sales funnel via Hubspot.
  • Create and manage targeted lead lists using tools like LinkedIn and Apollo.io.
  • Design and optimize sales funnels to nurture leads through various stages of the customer journey.
  • Manage and optimize Meta Ads campaigns (Facebook/Instagram) to support customer acquisition.
  • Plan, create, and schedule engaging content across platforms like Instagram, LinkedIn, and Facebook.
  • Design visuals and short videos/reels using tools like Canva or Adobe Creative Suite to enhance social media presence.

Who We're Looking For:
  • 2+ years of experience in lead generation and digital marketing.
  • Proven expertise in building and managing sales funnels and customer journeys using tools such as Hubspot.
  • Proficiency in lead generation tools like Apollo.io or other platforms.
  • Experience in Meta Ads campaign management.
  • Hands-on experience with WordPress and Shopify.
  • Strong understanding of SEO strategy and execution.
  • Strong understanding of email marketing, retargeting, and CRM tools like Hubspot.
  • Detail-oriented with excellent analytical and problem-solving skills.
  • Strong social media management and basic design skills (e.g. Canva, Meta Planner).
  • Experience working in the food packaging or restaurant industry is a plus.
  • Excellent English communication skills.

Position: Marketing Specialist

Remote Status: Fully Remote

Working Hours: 9 am - 5 pm PST

Salary: USD 700 to USD 1000 per month

Internal Job ID: 0506
#J-18808-Ljbffr

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