
Digital Marketing Specialist SEO/SEM
2 weeks ago
Bachelor's or Master's degree in marketing.
Digital Marketing Specialist main responsibilities, but not limited to:
- Plan and execute SEO/SEM, email marketing, social media content writing, and social media campaigns.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends/insights to optimize spend & performance.
- Brainstorm new and creative growth strategies through digital marketing.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Identify critical conversion and drop-off points and optimize the user funnels.
Qualifications/Skills & Experience Requirement:
- Bachelor's or master's degree in marketing.
- At least 3 years of proven working experience in digital marketing.
- Experience in leading and managing SEO/SEM advertising campaigns.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools.
- Experience in setting up/optimizing PPC/GDN/YT campaigns.
- Working knowledge of WordPress, HTML, and CSS.
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