Digital Marketing Specialist SEO/SEM

2 weeks ago


Islamabad, Islamabad, Pakistan Gravixar Full time

Bachelor's or Master's degree in marketing.

Digital Marketing Specialist main responsibilities, but not limited to:

  1. Plan and execute SEO/SEM, email marketing, social media content writing, and social media campaigns.
  2. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  3. Identify trends/insights to optimize spend & performance.
  4. Brainstorm new and creative growth strategies through digital marketing.
  5. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  6. Identify critical conversion and drop-off points and optimize the user funnels.
Job Specification

Qualifications/Skills & Experience Requirement:

  1. Bachelor's or master's degree in marketing.
  2. At least 3 years of proven working experience in digital marketing.
  3. Experience in leading and managing SEO/SEM advertising campaigns.
  4. Experience in optimizing landing pages and user funnels.
  5. Experience with A/B and multivariate experiments.
  6. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, WebTrends, SEMRush, etc.)
  7. Working knowledge of ad serving tools.
  8. Experience in setting up/optimizing PPC/GDN/YT campaigns.
  9. Working knowledge of WordPress, HTML, and CSS.
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