Channel Manager Trade

Overview

Job Title: Channel Manager Trade & OOH
• Location: Karachi
• Work level: WL1
• Employment type: Full-time
• Scope: Permanent, FTE, Full time

The Magnum Ice Cream Company is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We're on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.

The Magnum Ice Cream Company is about growth—growing our business, our customers' businesses, and our people's careers. With 19,000 expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations. We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you

Job Purpose

The incumbent would be responsible to ensure development in traditional sales channel and Out of Home by identifying and converting market opportunities into sales. Lead market development activities and planning & execution of channel development activities. Develop and execute strategy and business plan with the customers and responsible for the achievement of Sales (NIV and Turnover), Market Share and the Profit and Loss (P&L) of their accounts as well as for the implementation and the optimization of the strategies within the customer.

Key Responsibilities

• Identify channel trends and opportunities and lead business negotiations with customers and internal organization to sell/promote/defend strategic plans, develop to optimize sales potential and maximize ROI.
• Build long-term model of cooperation, seeking new growth sources and cooperation based on Joint Business Plan methodology for chosen Customers.
• Establish strong & sustainable relationships with key buyers, enabling sales management to gain entry to the customer's senior management to resolve day-to-day issues.
• Prepare and agree with the customer on action plans for year, quarter and month (including standard actions based on the year plan).
• Create and implement a yearlong business plan for Traditional Trade & OOH.
• Drive TMICC market share building at Customer/retail.
• Control, analyze, prepare and implement action plans for selling goals realization.
• Implement price rises where appropriate.
• Assess market and opportunity size for each channel.
• Closely monitor sub-channel volume and value performance.
• Develop channel-specific products/solutions for Ice Cream.
• Develop and manage 3P (Perfect Stores) to ensure smooth execution of plans.
• Identify visibility opportunities in channels that drive consumption growth.
• Coordinate with internal stakeholders like marketing, finance, categories.
• Coordinate with Channel Managers and field teams to ensure smooth and timely implementation of all trade and OOH innovations.
• Provide directions and guidelines for effective management to improve efficiency of merchandisers & sales operation teams.
• Timely feedback on all forms of competitors' activities & Trade Marketing.

What You Need To Succeed

EXPERIENCES & QUALIFICATIONS:

• Bachelor's Degree
• 3-4 years of relevant sales experience in FMCG/Snacking industry is preferred

Skills

• Should be able to negotiate with customers, manage multiple stakeholders and lead teams
• Exhibit all Standards of Leadership (purpose & service, personal mastery, business acumen, talent catalyst, agility, consumer love and passion for high performance)
• High on objective rigor where efforts are focused towards a business target pegged to key priorities and market realities
• Extremely up to date with technology globally and leverage it in their area
• Thinks transformatively & influences people around to accept difficult changes

Leadership

• Excellent communication skills and team working ability at all levels.
• Relevant experience in a managerial role in a high volume manufacturing or similar environment (FMCG).
• Effective interpersonal skills and organizational awareness

What You Can Expect

• Experience in delivering a highly efficient production operation to the required levels of quality, hygiene and safety. Experience of a strong unionized environment.
• Experience of leading through a significant period of change.
• Comfortable working cross functionally and across the supply chain department

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Business Development
• Industries: Manufacturing, Food and Beverage Manufacturing, and Food and Beverage Services

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