Digital PR

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We are seeking a Digital PR and Outreach Specialist & SEO to join our dynamic marketing team at Retro Ventures. This is a single-role opening focused on building and managing the online reputation and brand authority of our eCommerce business. The ideal candidate will help expand our reach by securing media placements, engaging niche specific influencer and journalist, and driving organic visibility across digital platforms. This position plays a key role in our broader marketing function, with direct impact on SEO, brand awareness, and online credibility.

Retro Ventures is a global eCommerce company reshaping how retro products are bought and sold online. We operate across Amazon, Walmart, and our own stores, serving tens of thousands of nostalgic buyers in the U.S. market. As we scale, we're building smarter systems, global supply chains, and performance-led teams across Pakistan, the U.S., and Latin America.

It's fast, full of ownership, and ideal for those who thrive in structured chaos and want high-impact work.

Key Responsibilities

• Develop and execute digital PR campaigns that secure high-quality backlinks and brand mentions from reputable online publications.
• Build and nurture relationships with journalists, bloggers, and influencers to boost brand presence.
• Identify PR & link opportunities aligned with product launches, seasonal trends, and business milestones.
• Collaborate with content teams to align PR strategies with organic growth goals.
• Track Referral links, outreach performance, media placements, and earned coverage using tools like BuzzStream, Ahrefs, or SEMrush.
• Manage campaign timelines using project management tools (e.g., ClickUp)
• Report campaign performance and metrics to leadership on a weekly basis.
• Monitor brand mentions, sentiment, and competitor for better PR strategies.
• Coordinate digital press kits and maintain media lists and PR documentation.
• Increase brand visibility in retro gaming and pop culture spaces.
• Build authority as the go-to retro game store in USA & Canada.
• Drive qualified traffic to the website through media mentions.
• Boost backlink profile for SEO through digital PR.
• Establish Retro Ventures as thought leadership in the retro gaming industry.
• Secure features and mentions in gaming blogs, tech publications, pop culture magazines, and local news.
• Gain placements in YouTube channels, Twitch streams, and influencer blogs relevant to retro gamers.
• Create buzz for exclusive product drops, seasonal campaigns, or collector's events.

Qualifications

Required:

• 3–4 years of experience in Digital PR, Outreach, or Link Building roles.
• Hands-on experience with PR tools like BuzzStream, HARO, Muck Rack, or equivalent.
• Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Google Analytics 4).
• Strong writing and pitching skills for digital media.
• Proven ability to secure high-authority backlinks, Press Releases and media placements.

Preferred:

• Experience in eCommerce, retail, or DTC brands.
• Understanding of U.S. media and blog landscape.
• Bachelors in Marketing, Communications, Journalism, or related fields.

Core Competencies & Soft Skills

• Results-driven mindset with the ability to execute in a fast-paced environment
• Strong communication and relationship-building abilities
• Organized, detail-oriented, and proactive in identifying new opportunities
• Creative thinker with a talent for storytelling and digital trend-spotting
• Comfortable working cross-functionally with cross departmental teams

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionDesign, Art/Creative, and Information Technology
• IndustriesComputer Games

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