Assistant Brand Manager

21 hours ago


Lahore, Punjab, Pakistan Fatima Group Full time

About the Role

The objective of this position is to manage complete brands and export portfolio. Plan, direct, and coordinate the actual distribution or movement of a product or service to the customer. Coordinate with current and potential partners for future and current business opportunities.

Responsibilities

  • Analyze international markets to identify opportunities for new and potential markets and customers.
  • Manage internal stakeholders and plan for timely arrangements of product and delivery.
  • Develop brand strategy including brand guidelines, vision, and value proposition for the short and long term.
  • Plan and execute all communication and media actions across all channels, including ATL, BTL, online, and social media.
  • Assist with product development, pricing, new product launches, and developing new business opportunities.
  • Create and manage promotional collateral to establish and maintain product branding.
  • Manage budgets for advertising and promotional items.
  • Analyze competitor and customer insights, sales forecasts, financials, and report on product sales.

Qualifications

  • MBA with 7+ years of experience in brand marketing.

Required Skills

  • Stay updated with the latest marketing trends and adapt to changing market dynamics.
  • Continuously strive to improve skills according to new market developments.
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