Digital Marketing Specialist

3 weeks ago

Islamabad, Islamabad, Pakistan Echo Full time

We are seeking a highly skilled and motivated Digital Marketing Expert to join our growing team. The ideal candidate will have extensive experience creating and executing digital marketing strategies to drive customer engagement, increase brand awareness, and generate leads.

Responsibilities:
  1. Develop and implement digital marketing campaigns across various channels (e.g. email, social media, search engine marketing, etc.)
  2. Track and analyze website traffic and sales metrics to continually improve campaigns and ROI
  3. Manage and grow a company's social media presence
  4. Collaborate with internal teams to create and publish compelling content (e.g. blog posts, infographics, videos, etc.)
  5. Stay up-to-date with the latest digital marketing trends and technologies and make recommendations for new opportunities
Requirements:
  1. Bachelor's degree in Marketing, Communications, or a related field
  2. At least 2-3 years of experience in digital marketing
  3. Strong analytical and problem-solving skills
  4. Excellent written and verbal communication skills

We offer a dynamic and challenging work environment, competitive salary, and opportunities for career advancement. If you are a self-starter with a passion for digital marketing, we want to hear from you

To apply, please submit your resume and a cover letter highlighting your relevant experience and skills.

Job Specification
  1. Strategic thinking and planning: the ability to develop and implement a digital marketing strategy that aligns with business objectives and target audience.
  2. Analytics and data-driven decision making: the ability to track, measure and analyze the performance of digital marketing campaigns and make data-driven decisions to optimize and improve results.
  3. Content creation and management: the ability to create, edit, and publish engaging and compelling content (e.g. blog posts, videos, infographics, etc.) that resonates with the target audience.
  4. Social media expertise: knowledge of social media platforms and experience managing a brand's presence on these platforms.
  5. Search Engine Optimization (SEO) and Search Engine Marketing (SEM): knowledge of SEO techniques to improve website visibility and drive organic traffic, as well as experience with SEM techniques to drive traffic through paid search advertising.
  6. Email marketing: knowledge of email marketing best practices and experience creating and executing email campaigns to drive customer engagement and conversion.
  7. Digital advertising: knowledge of digital advertising platforms and experience creating and managing paid advertising campaigns (e.g. Google AdWords, Facebook Ads, etc.).
  8. Marketing automation: knowledge of marketing automation tools and experience creating and executing automated marketing campaigns.
  9. Excellent communication skills: strong written and verbal communication skills, including the ability to present ideas and data clearly and effectively to both technical and non-technical audiences.
  10. Adaptability and continuous learning: a willingness to continuously learn and stay up-to-date with the latest digital marketing trends and technologies.
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