Customer Marketing Manager

Customer Marketing Manager page is loaded

Customer Marketing ManagerApply locations Pakistan - Sindh - Karachi time type Full time posted on Posted Today time left to apply End Date: August 13, 2025 (7 days left to apply) job requisition id 534003

About Haleon:

Hello. We'reHaleon. A new world-leading consumerhealthcare company. Shaped by all of us. Together, we'reimproving everyday health for millions of people. Bygrowing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil,Voltaren, Theraflu,Otrivin, and Centrum – through aunique combination of deep human understanding andtrusted science. What's more, we're achieving it in acompany that we're building together. In an environmentthat we're co-creating. And a culture that's uniquelyours. Care to join us. It isn't a question.

Job Purpose:

The Customer Marketing Manager – will report to Head of Commercial Excellence and is responsible for driving both sales and margin for all products within Pharmacy Channels (Chain Pharmacies, General Pharmacies & E Pharmacies). The Customer Marketing Manager is accountable for the development and adaptation of category strategies for the management of different product categories within local conditions (in terms of both clients and categories). The Manager also supports the strategic management of Trade Marketing, aiming to provide the right format, pack, at the right price for each occasion, shopper mission and channel.

• Drive our brand / pack / channel mix to where the profit growth lies – proactively
• Invest promo against brand's consumer objective
• Invest holistically in winning customers

Key Responsibilities:

• Trade channel strategy design and execution in line with company growth objectives
  Channel wise Distribution optimization.
• Driving superior in store visibility with best in class trade tools deployment to ensure shopper engagement and call to action.
• Gross to Net/Trade investment budget management on monthly, quarterly and annual basis. End of end ownership and accountability of trade spends.
• Strong cross functional collaboration with stakeholders in Marketing, finance, sales and supply chain.
• Promo Line investment management of A&P, ensuring tracking, forecasting and execution.
• Supporting key pillars of trade investments and active mix management in NRM work stream. Supporting D Commerce team to drive winning offline and online shelf presence.
• Management monitoring and self audit of relevant ComEx SOPs ensuring all actions are inline with provided guidelines
• Extensive Market visit to get channel insights and understanding Shopper trends
• Ensure implementation of Planograms (Activity Grid) as per brand strategy and prepare usage of merchandising guide by the sales team
• Plan all elements of promotions including order placement, forecasting, briefing to the local implementation team in coordination with Sales Team
• Pre and Post analysis for activities; Carryout timely evaluation of consumer promotions and carry forward key learning's for promotion quantities,
• Work closely with Sales Head to identify opportunities for penetration into existing channels and distribution into new channels
• Part of Joint Business Planning for all key accounts and for budget allocation; In coordination with Marketing & Sales, effectively deploy the budgets for Annual Shelf Rentals, Periodic Displays, Multibuys and R & A
• Prepare Trade Promotion calendars on a quarterly basis and circulate to all stakeholders
• Coordinate with Area Team for Best Practices sharing and presenting Pakistan Pharmacy channel

Skills and Competencies:

• Bachelor degree in Business Administration, Marketing and Communications, or equivalent, Masters degree in management is preferre
• Minimum 4-5 years' experience in a reputed FMCG company in Trade Marketing or Brand Management
• Effective communication skills and command of the English language
• Strong analytical and good presentation skills
• Good knowledge of trade marketing and brand plans
• Good grasp of distribution and logistics management
• Management of budgets and understanding of financial and legal regulations
• Hands on exposure to dealing with Trade Channels
• Management of agencies and suppliers
• Deep understanding of the P&L, retail math, analytics, financial/strategic modelling, forecasting, etc
• Problem solving, possess solid judgment, and decision-making ability, and can deal with ambiguity.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We'll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

Who are we?

Hello. We'reHaleon. A new world-leading consumerhealthcare company. Shaped by all of us. Together, we'reimproving everyday health for millions of people. Bygrowing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil,Voltaren, Theraflu,Otrivin, and Centrum – through aunique combination of deep human understanding andtrusted science. What's more, we're achieving it in acompany that we're building together. In an environmentthat we're co-creating. And a culture that's uniquelyours. Care to join us. It isn't a question.

#J-18808-Ljbffr

---