SEO Expert

3 weeks ago

Islamabad, Islamabad, Pakistan HYBRID Full time

Based in Washington US, Hybrid Mediaworks is a custom web design and development services company, delivering industry-specific customized website solutions to businesses. Our clients range from start-ups to established enterprises and we are committed to helping businesses communicate their brand story through their online presence. Our regional office in Pakistan is located in Islamabad and we have a team of talented professionals who are passionate about delivering high quality work.

Responsibilities

  • Develop and implement comprehensive SEO strategies to improve organic search visibility and traffic

  • Lead and mentor the SEO team, providing guidance and support to team members

  • Analyze SEO performance using various tools (GSC, Analytics, etc.) and create actionable insights

  • Collaborate with web development teams to ensure technical SEO best practices are implemented

  • Work closely with content teams to optimize on-page SEO elements and content strategy

  • Stay updated on the latest SEO trends, algorithm updates, and industry best practices

  • Conduct regular SEO audits and provide recommendations for improvement

  • Develop and maintain SEO reporting dashboards using tools like Looker Studio

  • Analyze user behavior and engagement metrics using tools like Microsoft Clarity

  • Optimize customer journey and conversion funnels in collaboration with marketing teams

  • Provide SEO training and education to other departments as needed

  • Manage relationships with external SEO tools and service providers

  • Contribute to the overall digital marketing strategy of the agency

  • Ensure all SEO activities align with client goals and industry standards

  • Participate in client meetings and presentations to communicate SEO strategies and results

Requirements

  • Strong SEO understanding with 2+ years of proven experience in planning and strategy development

  • Proficiency in analyzing data from Google Search Console and Google Analytics

  • Experience with additional tools such as Microsoft Clarity and Looker Studio (preferred)

  • Solid technical SEO knowledge

  • Comprehension of customer journey and marketing concepts, including marketing funnels

  • Web development experience and knowledge of the software/web development industry

  • Understanding of copywriting and content creation principles

  • Up-to-date knowledge of US market trends and deep understanding of the US audience

  • Excellent collaboration skills, ability to work effectively with writers and developers

  • Strong leadership qualities to manage SEO resources effectively

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