Manager Strategy

4 weeks ago

Saddar Town, Pakistan Contact Plus (Pvt) Limited Full time

Conduct primary research and based on the information about the brand devise brand experience strategies.

  • Present the strategies to clients both pitching for new business and existing business.
  • Help the account management team in presentation of ideas and strategies for clients.
  • After properly understanding the brief, devise the scope of the project and involve the departments whose assistance is required in terms of data collection, research, and cost estimates.
  • Conduct research and propose strategies that fulfill the objective.
  • Understand brand strategies and develop effective activation strategies to achieve the marketing objectives.
  • Develop an understanding of the marketing/brand objectives of the client and play a pro-active role in this regard.
  • Liaise with account managers to understand brand strategies and give recommendations on achieving the brand objectives.
  • Use these insights as a starting point for creative brainstorming.
  • Adopt a research-driven approach to strategic planning with innovation as the key element.
Job Specification
  • Lead an integrated group of market insights and brand planners in the delivery of all requirements to support the growth and development of all client business.
  • Ensure strong collaborative relationship within the groups and externally with key agency and client partners to consistently elevate the quality of thinking and ideas applied to the client business.
  • Actively grow the abilities and skill of the department members through formal training programs, mentorship, and hands-on learning.
  • Provide a department environment that fosters personal and professional growth for department members to encourage loyalty, openness of opinion, and constant curiosity.
  • Ensure all policy and legal requirements for the agency as they relate to the group are completed in a timely and efficient manner.

QUALIFICATIONS/SKILLS:

Minimum of 3+ years' experience in planning, strategic planning, and related communications experience.

Marketing background and strong analytical capabilities a must.

Ability to think creatively and evidence of success in developing brands and delivering them to market.

Email Resume:

Information Technology and Services - Karachi, Pakistan

#J-18808-Ljbffr

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