Digital Marking Executive

2 weeks ago

Islamabad, Islamabad, Pakistan Organix Full time
Job Description:

Job Title: Digital Marketing Executive & Graphic Designer

Location: Remote Job

About Us:
At Organix we're dedicated to providing top-quality supplements to enhance health and well-being. We are seeking a talented and experienced Digital Marketing Expert to join our team and take our online presence to the next level.

Job Summary:
We're looking for a creative and results-driven Digital Marketing Expert with at least a 2+ years of experience. The ideal candidate will excel in managing and growing social media platforms, including Facebook, Instagram, TikTok, and Amazon, while creating innovative and engaging content to drive brand awareness and boost sales.

Key Responsibilities:

  1. Social Media Management:
    • Develop, implement, and manage social media strategies to grow our presence on Facebook, Instagram, and TikTok.
    • Monitor trends, engage with the community, and optimize content to increase reach and engagement.
  2. Amazon Marketing:
    • Oversee and optimize Amazon storefronts and campaigns to drive traffic, conversions, and sales.
    • Analyze performance metrics and refine strategies for continuous improvement.
  3. Content Creation:
    • Produce high-quality, creative content, including videos, graphics, and posts, that align with brand identity and resonate with target audiences.
    • Develop innovative promotional campaigns and product launches.
  4. Analytics and Reporting:
    • Track and analyze campaign performance across platforms, providing actionable insights.
    • Use data to make informed decisions to improve ROI and overall strategy.

Qualifications:

  • Proven experience minimum 2+ years in digital marketing, social media management, and content creation.
  • Expertise in platforms like Facebook, Instagram, TikTok, and Amazon.
  • Strong understanding of digital marketing trends, analytics, and tools.
  • Proficiency in content creation software (e.g., Canva, Adobe Creative Suite) and video editing tools.
  • Excellent written and verbal communication skills.
  • Ability to think creatively, work independently, and manage multiple projects simultaneously.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunity to make a significant impact on a growing brand.
  • A collaborative and dynamic work environment.

If you're passionate about digital marketing and eager to create innovative campaigns that drive results, we'd love to hear from you

How to Apply:
Submit your resume, portfolio of previous work, and a brief cover letter outlining your experience and how you can contribute to our team at Organix.

Join us at Organix and help us build a stronger, more impactful online presence

Job Specification:

Platform-Specific Skills Required:

Facebook and Instagram

  1. Facebook Ads Manager Expertise:
    • Creating, managing, and optimizing ad campaigns using tools like Audience Insights and Pixel.
    • Familiarity with ad formats such as Carousel, Video Ads, and Stories.
  2. Instagram Insights and Features:
    • Leveraging features like Reels, Stories, and Shoppable posts to drive sales.
    • Building effective influencer collaborations.
  3. Retargeting Campaigns:
    • Setting up retargeting using Facebook Pixel to re-engage users who interacted with content or abandoned their carts.

TikTok

  1. TikTok Ads Management:
    • Proficiency in TikTok Ads Manager, focusing on formats like In-Feed Ads, Branded Hashtag Challenges, and Spark Ads.
  2. Content Creation and Trends:
    • Understanding TikTok's algorithm and creating trend-driven, engaging, and authentic content to boost visibility.
  3. Influencer Marketing:
    • Partnering with TikTok creators to amplify brand awareness and drive conversions.

Google

  1. Google Ads Expertise:
    • Running and optimizing campaigns, including Search, Display, Shopping, and Video Ads.
  2. Google Analytics:
    • Analyzing campaign performance and deriving actionable insights for improvement.
  3. Search Engine Optimization (SEO):
    • Optimizing landing pages for better performance in organic and paid searches.
  4. Keyword Research and Bidding Strategies:
    • Using tools like Google Keyword Planner to target high-performing keywords while managing budgets effectively.

Technical Skills

  1. A/B Testing:
    • Running split tests for ads, creatives, and audience targeting to identify what drives the best results.
  2. Conversion Rate Optimization (CRO):
    • Enhancing landing pages, call-to-actions (CTAs), and checkout processes to improve sales outcomes.
  3. Data Analytics and Reporting:
    • Using analytics tools to track KPIs such as ROAS (Return on Ad Spend), CTR (Click-Through Rate), and conversion rates.
  4. Pixel and Tracking Setup:
    • Installing and optimizing tracking tools like Facebook Pixel and TikTok Pixel for precise conversion data.

Strategic Skills

  1. Target Audience Identification:
    • Researching demographics, behaviors, and interests for precise ad targeting.
  2. Content Strategy:
    • Creating content that resonates with each platform's audience to drive engagement and conversions.
  3. Sales Funnel Optimization:
    • Designing ad strategies for different stages of the funnel, from awareness to purchase.
  4. Budget Management:
    • Allocating and optimizing ad spend to achieve maximum ROI.

Creative Skills

  1. Engaging Visual and Video Content:
    • Designing scroll-stopping creatives tailored for each platform.
    • Knowledge of tools like Canva, Adobe Suite, or CapCut for video editing.
  2. Copywriting:
    • Crafting compelling ad copy with strong CTAs that encourage clicks and conversions.
  3. Trend Spotting:
    • Staying ahead of platform-specific trends and adapting strategies accordingly.

Soft Skills

  1. Adaptability:
    • Quickly adjusting strategies to align with platform updates or shifts in consumer behavior.
  2. Problem-Solving:
    • Troubleshooting underperforming campaigns and implementing solutions.
  3. Collaboration:
    • Working closely with designers, content creators, and sales teams to create cohesive campaigns.
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