Social Media Officer

4 weeks ago

Multan, Punjab, Pakistan University of Southern Punjab Multan Full time

Company Description

University of Southern Punjab Multan (USP) is the pioneering University in Southern Punjab, striving to promote state-of-the-art education that fosters integrity and high standards among students. The University focuses on human growth and development to produce responsible and productive members of society. USP aims to adapt and innovate to meet societal goals, preparing students to step into the competitive world with confidence and a well-rounded understanding of essential principles and moral values.

Role Description

This is a full-time, on-site role for a Social Media Officer based in Multan. The Social Media Officer will create engaging content for various social media platforms, manage social media marketing campaigns, and optimize social media strategies. Daily tasks include composing posts, monitoring social media trends, analyzing performance metrics, responding to inquiries, and collaborating with other departments to ensure consistent and cohesive communication.

Overview of Responsibilities:

  • Content Creation & Curation
  • Analytics / Reporting / Community Engagement
  • Collaborate with Wider Marketing Team
  • Audience Engagement / Increase Organic Traffic
  • Page Creation / Optimization / Hash Tagging
  • Boosting of Brand Visibilities / Query Management

Qualifications

  • ADP / BS Computer Science / IT Degree - Mandatory
  • At least 2-3 years of Relevant Experience in Social Media Management - Mandatory
  • Experience on multiple platforms (including Meta, Google, LinkedIn, TikTok) - Mandatory
  • Strong skills in Social Media Content Creation and Writing
  • Excellent Communication skills
  • Ability to analyze social media metrics and adapt strategies accordingly
  • Experience with popular social media platforms and tools
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