Writer (Digital & Performance-Driven Content)/ 1 Yr Contract

2 days ago


Islamabad, Islamabad, Pakistan Circles Full time
About Us

Founded in 2014, Circles is a global technology company reimagining the telco industry with its SaaS platform - Circles X, helping telco operators launch and operate successful digital brands through its offerings.

Having pioneered a successful blueprint for disrupting the telco space in Singapore, Circles has since launched its own digital telco, Circles.Life, in Singapore, Taiwan and Australia. Circles has also partnered with other telco operators to launch digital services, enabling our partners to accelerate growth and capture market share within a short period of time.

Today, Circles is partnering with operators in 14 countries to deliver delightful digital experiences to millions of people through our businesses.

We are backed by global investors such as Sequoia, Warburg Pincus, EDBI and Founders Fund – renowned backers of industry-shaking innovators.

About This Role

We're looking for a mid-weight writer who understands the power of words in digital channels and can craft compelling content that drives conversions. This role requires someone who can seamlessly switch between long-form (blogs, guides) and short-form (CRM, social, ads) while using copywriting frameworks and AI tools to enhance efficiency and impact.

What You'll Do
  • Develop high-performing, conversion-driven content across digital channels, ensuring messaging aligns with brand strategy and business goals.
  • Apply proven copywriting formulas such as AIDA, PAS, and the 4Cs to optimize messaging for different touchpoints.
  • Write long-form content (blogs, guides) optimized for engagement, SEO, and thought leadership.
  • Craft persuasive short-form copy for CRM, social, and marketing campaigns that drive user action.
  • Use AI-powered writing and editing tools to enhance efficiency, research, and content optimization.
  • Analyze performance metrics, conduct A/B testing, and iterate on copy to improve engagement and conversion rates.
  • Conduct research and apply cultural nuance to ensure content resonates with different target audiences.
What We're Looking For
  • 5+ years of experience in digital copywriting, preferably in performance marketing, CRM, or editorial roles.
  • Strong understanding of conversion metrics and the ability to create content that drives action.
  • Proficiency in copywriting frameworks such as AIDA, PAS, 4Cs, and storytelling techniques for marketing.
  • Experience using AI-powered writing tools (e.g., ChatGPT, Jasper) to enhance content quality and efficiency.
  • Experience adapting content strategies for different audiences and markets.
  • A sharp eye for detail and a knack for storytelling.
  • Familiarity with A/B testing, SEO best practices, and digital content trends.
  • Ability to work in a fast-paced environment and manage multiple projects.
Circles.Life is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
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