App Store Optimization

16 hours ago

Lahore, Punjab, Pakistan AdzSpec Technologies Full time
App Store Optimization (ASO) Specialist

We're seeking an experienced App Store Optimization (ASO) Specialist to join Adzspec Technologies.

About the Role:

The ideal candidate will have a strong understanding of ASO principles, keyword research, and analytics. They will be responsible for optimizing our mobile apps' visibility, driving organic downloads, and improving conversion rates.

Key Responsibilities:
  1. Conduct keyword research and analyze competitors to inform ASO strategies
  2. Optimize app titles, descriptions, keywords, and screenshots for improved visibility
  3. Monitor and analyze app performance using tools like App Annie, Sensor Tower, or Google Analytics
  4. Develop and implement A/B testing experiments to improve conversion rates
  5. Collaborate with cross-functional teams (design, development, marketing) to ensure aligned ASO strategies
  6. Stay up-to-date with the latest ASO trends, best practices, and algorithm updates
Requirements:
  • 2+ years of experience in ASO or a related field (SEO, digital marketing)
  • Proven track record of successfully optimizing apps for improved visibility and downloads
  • Strong understanding of ASO principles, keyword research, and analytics
  • Experience with ASO tools like App Annie, Sensor Tower, or Google Analytics
  • Excellent communication and collaboration skills
Nice to Have:
  • Experience with A/B testing and experimentation
  • Knowledge of mobile app development and design principles
  • Familiarity with SEO principles and strategies
What We Offer:
  • Competitive salary and benefits package
  • Opportunity to work with a talented team and contribute to the company's growth
  • Professional development and growth opportunities
  • Flexible working hours and remote work options
How to Apply:

If you're passionate about ASO and have a drive to succeed, please submit your resume and a cover letter explaining why you're the perfect fit for this role.

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