App Store Optimization
3 weeks ago
We're seeking an experienced App Store Optimization (ASO) Specialist to join Adzspec Technologies.
About the Role:The ideal candidate will have a strong understanding of ASO principles, keyword research, and analytics. They will be responsible for optimizing our mobile apps' visibility, driving organic downloads, and improving conversion rates.
Key Responsibilities:- Conduct keyword research and analyze competitors to inform ASO strategies
- Optimize app titles, descriptions, keywords, and screenshots for improved visibility
- Monitor and analyze app performance using tools like App Annie, Sensor Tower, or Google Analytics
- Develop and implement A/B testing experiments to improve conversion rates
- Collaborate with cross-functional teams (design, development, marketing) to ensure aligned ASO strategies
- Stay up-to-date with the latest ASO trends, best practices, and algorithm updates
- 2+ years of experience in ASO or a related field (SEO, digital marketing)
- Proven track record of successfully optimizing apps for improved visibility and downloads
- Strong understanding of ASO principles, keyword research, and analytics
- Experience with ASO tools like App Annie, Sensor Tower, or Google Analytics
- Excellent communication and collaboration skills
- Experience with A/B testing and experimentation
- Knowledge of mobile app development and design principles
- Familiarity with SEO principles and strategies
- Competitive salary and benefits package
- Opportunity to work with a talented team and contribute to the company's growth
- Professional development and growth opportunities
- Flexible working hours and remote work options
If you're passionate about ASO and have a drive to succeed, please submit your resume and a cover letter explaining why you're the perfect fit for this role.
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