Product Marketing Manager

3 days ago

Islamabad, Islamabad, Pakistan Vyro Full time

About Us:

At Vyro.ai, we are leading the generative AI industry with innovative products that push creativity forward. Our flagship platform, Imagine.art, is a top player in this space, and we are seeking a dynamic Product Marketing Manager to drive its success in both B2B and B2C markets.

Your Responsibilities:

  1. Generative AI Expertise: Utilize your deep understanding of generative AI to craft and execute marketing strategies that appeal to our target audiences across B2B and B2C segments.
  2. Strategic Development: Develop and implement go-to-market strategies for Imagine.art, including competitive analysis, messaging, and audience targeting.
  3. Growth Funnel Management: Manage the growth funnel—Acquisition, Activation, Engagement/Retention, Revenue, Re-activation, and Referral—using data-driven experiments to optimize each stage.
  4. Customer Engagement Tools: Possess extensive experience with Customer Engagement Platforms like CleverTap to enhance product adoption through Push Notifications, Email Marketing, and Pop-ups.
  5. Cross-functional Collaboration: Collaborate with Product Management, Growth, Brand, and Customer Support teams. Conduct market research to understand customer needs, identify opportunities, and develop buyer personas for strategic positioning.
  6. Market Positioning: Analyze market trends and technology advancements to identify growth opportunities and develop strategic plans for effective product positioning.
  7. Product Launches: Lead end-to-end product launch initiatives, ensuring alignment of product positioning with market needs and executing integrated marketing campaigns across digital channels and social media.
  8. UX Writing & Communication: Develop technical UX writing skills and create a "UX copywriting guide" to maintain consistent communication across all product channels.
  9. Alignment with Growth Team: Work with the growth team to refine product messaging, headlines, descriptions, and creatives to enhance awareness and acquisition efforts, emphasizing our USPs.
  10. Influence Product Strategy: Contribute insights to the product strategy and roadmap by combining data analysis with innovative thinking to keep our products competitive and compelling.

Qualifications:

  • Proven experience in product marketing within the generative AI or tech industry.
  • Strong knowledge of B2B and B2C marketing strategies.
  • Experience managing and optimizing growth funnels through data-driven experimentation.
  • Extensive experience with Customer Engagement Platforms like CleverTap.
  • Technical UX writing skills and ability to develop UX copywriting guidelines.
  • Excellent collaboration skills across different teams.
  • Ability to analyze market trends and position products strategically.
  • Successful track record of product launches and go-to-market strategies.
  • Creative and analytical mindset to influence product development and strategy.

Why Join Vyro.ai?

  • Be part of an innovative company leading Pakistan's generative AI revolution.
  • Work with a passionate, collaborative, and growth-oriented team.
  • Enjoy a competitive salary and benefits package.
  • Make a significant impact on our company's success and growth.
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