Assistant Manager, Campaign Marketing

Job description:

An exciting opportunity awaits marketers who thrive on balancing creativity with commercial impact

As part of the iShopChangi marketing team—the tax and duty-free online platform of Changi Airport—you will take on a multi-faceted role that balances strategic storytelling with sales-driven execution in a business that uniquely blends the global appeal of travel retail with the agility of eCommerce.

In this role, you will helm high-impact anchor campaigns that drive sales growth and customer engagement across core categories—Beauty, Wines & Spirits, Electronics & Lifestyle—while effectively communicating our value proposition. These campaigns will require you to orchestrate multi-channel communications across influencers, paid media, CRM, content marketing, and digital platforms, ensuring a cohesive and compelling presence that attracts, engages, and converts shoppers across both non-travellers and traveller segments.

If you love the challenge of hitting sales targets while conceptualising compelling marketing campaigns, enjoy working in a dynamic and collaborative environment, and eager to partner with stakeholders and agencies to maximize reach and impact, this role is for you

Job Descriptions:

Campaign Strategy & Execution

• Strategise, develop and implement an accelerated sales & marketing growth strategy targeting non-travellers and traveller segments

• Handle end-to-end execution of major category initiatives including crafting of key messages, campaign mechanics and content framework across multiple publicity channels

• Manage end-to-end campaign execution, overseeing creative development, media planning, asset production, and performance tracking with the support of agencies and stakeholders.

• Continually review campaign processes and post-campaign evaluations, identifying new ways to improve the effectiveness and efficiency of future sales campaigns

• Conduct market research and competitor analysis to gain insights into online shopper behavior understand buyers' and sellers' behavior relative to iShopChangi and identify opportunities to refine marketing strategies.

• Handle content management for anchor campaigns, including website banners, homepage updates, campaign landing pages, eDMs, and social media channels.

Multi-Channel Marketing & Communications

• Orchestrate multi-channel marketing initiatives with stakeholders to maximize reach, ensure consistent messaging, and drive sales through influencer management, paid media, CRM (email marketing), and content marketing.

• Provide strategic oversight, ensuring seamless integration of creative direction, content messaging, and customer journey to align with campaign objectives.

Sales, Market Insights & Growth Optimisation

• Collaborate with merchandising and commercial teams to align marketing efforts with category priorities, revenue targets, and platform growth strategies.

• Manage campaigns P&L to drive site profitability

  • Partner with the Partnerships team to identify, establish, and expand local strategic partnerships, strengthening anchor campaigns' offerings and unique selling propositions (USPs) to enhance iShopChangi's competitive position.

Requirements:

• Minimally 3 years of working experience in brand management, category marketing or in creative agencies.

• Relevant industry experience in minimally two out of five of these categories: Beauty, Wines & Spirits, Electronics, and Lifestyle portfolio.

• Experience in developing and crafting campaign strategies with a proven track record of securing exponential sales and new customer growth

• Excellent analytical capabilities, and negotiation and communication skills

• Strong experience in briefing and managing multiple creative agencies and production agencies at any given point in time.

• Demonstrated ability to manage multiple projects under tight deadlines in a dynamic, fast-paced environment

• Demonstrated ability to take initiative with projects and anticipate issues of concern

• Positive attitude and able to work independently, but also collaborate as an effective team member in shared knowledge and best practices

• Disciplined organizational skills with strong attention to detail

• Strong interpersonal skills to broadly influence and effectively forge partnerships both internally and externally

• Experience in digital campaign management and a background in e-Commerce will be an advantage