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Digital Marketing

4 weeks ago

Karachi, Sindh, Pakistan United SEO Full time
Digital Marketing / SEO / PPC Executive - Remote Role
United SEO , Pakistan

Minimum 4 years of experience in digital marketing, with expertise in SEO, PPC, and Social media and past experience with international campaigns.

We are a Canadian digital marketing agency renowned for its expertise in SEO and other online marketing strategies. With a strong focus on delivering results-driven services, the company has established itself as a leader in the field, catering to a wide range of online businesses. Their approach combines cutting-edge techniques with a deep understanding of digital marketing, positioning them as a go-to agency for businesses looking to enhance their online presence.

We are seeking a skilled and motivated Digital Marketing/SEO/PPC Executive in Pakistan to join our company on a remote basis. This position requires working during Eastern Standard Time (EST) hours, which will be night shift in Pakistan.

Key Responsibilities:

  1. Develop and execute performance-driven SEO & PPC campaigns to drive lead generation for clients.
  2. Manage PPC campaigns across various platforms (such as Google Ads, Facebook Ads), ensuring effective keyword research, ad creation, and performance monitoring.
  3. Strategize and execute compelling social media marketing campaigns across different platforms (Facebook, Instagram, LinkedIn, TikTok).
  4. Optimize ad creatives and landing pages. Monitor campaign performance and provide actionable insights.
  5. Plan, create, and manage high-quality content for social media channels that aligns with the client needs and resonates with their target audience.
  6. Conduct A/B testing to refine marketing campaigns, aiming to increase client ROI.
  7. Adapt strategies promptly to changes in platform algorithms and market trends.
  8. Analyze and report on the performance of digital marketing campaigns, adjusting strategies as needed for optimal results.
  9. Collaborate with team members to maximize the impact of digital marketing efforts, ensuring a cohesive approach.
  10. Keep abreast of the latest trends in SEO, PPC, and social media marketing.
  11. Ensure all digital marketing activities are aligned with the overarching marketing objectives of the clients.
  12. Utilize web analytics tools to develop and refine SEO and social media strategies, focusing on data-driven decision-making.

Compensation and Benefits:

  • Competitive salary (PKR 70,000 - 110,000) with performance-based incentives.
  • Opportunity to work with a diverse international team and clientele.
  • Comprehensive professional growth and development opportunities.
  • Flexible, full-time remote work position from anywhere in Pakistan.
Job Specification

Qualifications:

  • Bachelor's degree in Marketing, Digital Media, or a related field.
  • Minimum 4 years of experience in digital marketing, with expertise in SEO, PPC, and Social media.
  • Proven experience with international campaigns.
  • Strong analytical and project management skills, capable of leading campaigns.
  • Up-to-date with the latest digital marketing trends and best practices.
  • Proficiency with SEO tools (e.g., SEMrush, Moz, Google Analytics) and social media platforms (Facebook, Instagram, TikTok).
  • Demonstrated experience in managing PPC campaigns with large budgets.
  • Excellent communication skills in English, both written and verbal, with the ability to maintain regular client communication.
  • Versatility in adapting marketing strategies to various client industries.
  • Strong teamwork and collaboration skills.
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