App Store Optimization

6 hours ago


Lahore, Punjab, Pakistan AdzSpec Technologies Full time

We're looking for an ASO Specialist to optimize our mobile apps' visibility, drive organic downloads, and improve conversion rates. The ideal candidate will have a strong understanding of ASO principles, keyword research, and analytics.

Responsibilities:
  1. Conduct keyword research and analyze competitors to inform ASO strategies
  2. Optimize app titles, descriptions, keywords, and screenshots for improved visibility
  3. Monitor and analyze app performance using tools like App Annie, Sensor Tower, or Google Analytics
  4. Develop and implement A/B testing experiments to improve conversion rates
  5. Collaborate with cross-functional teams (design, development, marketing) to ensure aligned ASO strategies
  6. Stay up-to-date with the latest ASO trends, best practices, and algorithm updates
Requirements:
  1. 2+ years of experience in ASO or a related field (SEO, digital marketing)
  2. Proven track record of successfully optimizing apps for improved visibility and downloads
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