Email Marketing Specialist

4 weeks ago

Lahore, Punjab, Pakistan 4Nodes Technologies Full time
Email Marketing Specialist - Software House (Full-time)

3 days ago Be among the first 25 applicants

Direct message the job poster from 4Nodes Technologies

Job Details

Job Type: Full-time

Location: Tajpura Scheme, Canal Road

Company Overview

We at 4Nodes Technologies are seeking a highly skilled and experienced Email Marketing Specialist to join our dynamic team in Lahore. The ideal candidate will have a minimum of 2 years of relevant experience in email marketing, with a strong proficiency in using Salesforce for email campaigns. Utilize analytical tools, including Instantly, to measure campaign performance, providing actionable insights to enhance future marketing strategies.

Job Responsibilities
  • Craft persuasive marketing campaigns across email, social media, paid search, and display advertising channels to engage our diverse client base.
  • Collaborate closely with our design team to develop compelling campaign assets, including landing pages, email templates, and banner ads that convert prospects into loyal customers.
  • Strategically allocate campaign budgets to optimize resource utilization and drive lead generation and revenue growth in the IT sector.
  • Manage and nurture leads, ensuring seamless integration of marketing efforts to outperform competitors.
  • Verify email and user data, and extract valuable insights using tools like Apollo.io, Lead411, and Sales Navigator.
  • Analyze campaign performance metrics and derive actionable insights to enhance future campaign strategies and maximize impact in the IT industry.
  • Stay abreast of industry trends, best practices, and emerging technologies in IT to continually refine and innovate our marketing approaches.
Qualifications
  • Degree in Marketing, IT, Business, or a related field, providing a solid foundation for strategic marketing in the IT domain.
  • At least 2 years of experience as an Email Marketing Specialist.
  • Proven ability to create compelling campaigns that effectively drive lead generation and sales conversion in the IT sector.
  • Strong analytical skills to measure and interpret campaign performance data to optimize strategies.
  • Excellent communication and collaboration skills to work effectively across teams.
  • Experience with IT marketing automation and CRM platforms is advantageous, with a commitment to continuous learning and skill enhancement in IT marketing.
  • Exceptional project management skills to handle multiple campaigns and deadlines efficiently.
Additional Details
  • Seniority level: Entry level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: IT Services and IT Consulting

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