Social Media Manager

4 weeks ago

Karachi, Sindh, Pakistan The Factory Edit Full time

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Location: Karachi Export Processing Zone (Conveyance allowance provided)

Job Description:

We're looking for a creative and strategic Social Media Manager to lead our digital storytelling across platforms. You'll be responsible for growing our online presence, curating content calendars, managing campaigns, and engaging our audience in line with our brand voice and sustainability mission.

Key Responsibilities

  • Develop and execute a strong social media strategy aligned with brand goals and campaign calendars.
  • Create, curate, and manage original content (posts, reels, stories, captions, hashtags)
  • Plan, schedule, and publish content using META tools.
  • Collaborate with the design, marketing, and product teams to tell compelling brand stories.
  • Monitor trends, memes, and moments to keep content fresh, witty, and relevant.
  • Track insights, engagement metrics, and follower growth; create monthly performance reports.
  • Manage influencer collaborations, UGC reposts, and community engagement.
  • Pitch new ideas for digital campaigns and limited-edition drops.

Requirements

  • 2+ years of experience in social media marketing (preferably in fashion or lifestyle)
  • Strong understanding of Instagram, TikTok, Facebook and visual storytelling.
  • Fluent in written and spoken English.
  • A flair for writing captions that are clever, poetic, or punchy (sometimes all three)
  • Proficient in Canva, Cap Cut or similar creative tools.
  • A passion for sustainable fashion, upcycling, or circular design is a huge plus.
  • Organized, self-motivated, and able to work in a fast-paced, collaborative environment.

Bonus Points

  • Photography or videography skills.
  • Experience with paid ad campaigns or influencer seeding.
  • Knack for aesthetic trend-spotting and fashion subcultures.
Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesRetail Apparel and Fashion

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