Brand And Socials Manager

2 weeks ago

Lahore, Punjab, Pakistan TM Events Group Full time
Job Description:

The Brand and Socials Manager at TM Events Group will play a crucial role in managing and showcasing the company's online presence. This role involves flexible hours based on workload, sometimes requiring immediate tasks that may take just 10 minutes. The primary responsibilities include posting marketing content on social media platforms, strategically enhancing the brand's digital footprint, and ensuring consistent and compelling online engagement with our audience.

In addition to daily management tasks, the Brand and Socials Manager will work strategically to develop and implement long-term social media and branding plans. This includes analyzing market trends, crafting engaging and innovative content, and leveraging social media analytics to refine our approach. The role requires a balance of creative thinking and data-driven strategy to effectively promote TM Events Group's unique offerings and uphold our reputation for excellence.

Key Responsibilities:

  • Managing Online Presence: Oversee and enhance TM Events' presence on social media and other digital platforms, focusing on engagement and growth.
  • Posting Marketing Content: Regularly post content to social media platforms to maintain engagement and promote the brand's events and services.
  • Strategic Enhancement of Digital Footprint: Plan and execute initiatives to improve the brand's digital visibility and engagement with the target audience.
  • Creative Content Selection: Choose event images and other content that showcase the best of TM Events, aligning with the brand's image and marketing goals.
  • Copywriting for Ads and Marketing Materials: Craft compelling copy for advertisements, social media posts, and other marketing communications.
  • Contributing to Marketing Strategies: Play a key role in the development of marketing strategies, ensuring social media efforts are aligned with overall marketing objectives.
  • Deciding Content Frequency and Quality: Determine the optimal frequency and quality of content posts to best engage the audience and achieve marketing objectives.
  • Managing Digital Assets: Oversee the organization and management of digital assets on TM Events' cloud storage, ensuring easy access and efficient use.
  • Website Management: Update and maintain the TM Events website to ensure it reflects the latest events, offers, and company news, providing a consistent and compelling online experience.
Job Specification:
  • Brand Management: Strategic thinking, brand positioning, and creative development.
  • Social Media Management: Content creation, platform expertise, community management, and analytics.
  • Communication: Excellent written and verbal communication skills.
  • Technical Skills: Proficiency in social media management tools
  • Project Management: Strong organizational skills, attention to detail, and ability to manage multiple projects.
  • Flexibility: Adaptable to changing trends and willing to work flexible hours.
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