SEO Outreach Executive

2 weeks ago

Lahore, Punjab, Pakistan Software Finder Careers Full time

Direct message the job poster from Software Finder Careers

HR Business Partner | Talent Management | HR, Networking | Workday Recruitment

About Us: Software Finder is a premier online resource and software consultancy that helps people find the right software for their business. We've been assisting users to connect with software that understands their business needs and helps them grow in the long run. We connect you to insights and top software vendors.

About the Job:

We are seeking a dynamic and results-driven Outreach Executive with expertise in building high-quality backlinks to enhance our website's search engine optimization (SEO) performance. The ideal candidate will possess a blend of creativity, analytical skills, and strategic thinking to execute effective outreach campaigns and secure relevant backlinks from authoritative websites.

Responsibilities:

  1. Collaborate with the SEO team to align outreach efforts with overall SEO objectives and keyword targets.
  2. Generate engaging and shareable content ideas tailored to target audiences and aligned with SEO goals.
  3. Create compelling outreach materials, including email pitches, guest post proposals, and social media messages.
  4. Identify and engage with relevant bloggers, influencers, and webmasters to build relationships and secure backlinks.
  5. Conduct personalized outreach via email, social media, and other channels to promote content and request link placements.
  6. Track outreach activities and maintain a database of contacts, communications, and outcomes.
  7. Acquire high-quality backlinks through guest posting, resource link building, broken link building, and other white-hat SEO techniques.
  8. Nurture and maintain relationships with industry partners, bloggers, and website owners to facilitate ongoing collaboration opportunities.
  9. Monitor backlink profiles and analyze the impact of acquired links on search engine rankings and organic traffic.
  10. Provide regular reports on outreach campaign performance, including key metrics such as link acquisition rate, domain authority of acquired links, and referral traffic.

Requirements:

  1. Proven experience in outreach and link building, preferably in an SEO or digital marketing role.
  2. In-depth knowledge of SEO best practices, including link acquisition strategies, anchor text optimization, and Google algorithm updates.
  3. Strong communication and interpersonal skills, with the ability to craft persuasive outreach messages and build rapport with influencers and webmasters.
  4. Familiarity with SEO tools such as Ahrefs, Moz, SEMrush, and Google Analytics for backlink analysis and performance tracking.
  5. Creative thinking and problem-solving abilities to adapt outreach strategies based on evolving SEO trends and algorithm changes.

Timings: 9AM-6PM (Onsite)

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

IT Services and IT Consulting

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