Online Marketing

4 weeks ago

Islamabad, Islamabad, Pakistan Alphakeet Full time
Online Marketing / Social Media Specialist
Alphakeet, Pakistan

BS in Communications, Marketing, Business, New Media or Public Relations

Job Brief

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.

Responsibilities

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
  • Set up and optimize company pages within each platform to increase the visibility of the company's social content.
  • Moderate all user-generated content in line with the moderation policy for each community.
  • Create editorial calendars and syndication schedules.
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
  • Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions.
Job Specification
  • Proven working experience in social media marketing or as a digital media specialist.
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
  • Demonstrable social networking experience and social analytics tools knowledge.
  • Adequate knowledge of web design, web development, CRO and SEO.
  • Knowledge of online marketing and good understanding of major marketing channels.
  • Positive attitude, detail-oriented and customer-oriented with good multitasking and organizational ability.
  • Fluency in English.
  • BS in Communications, Marketing, Business, New Media or Public Relations.
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