Digital Marketing Specialist

1 week ago

Karachi, Sindh, Pakistan KAISPE Full time

We are looking for an experienced Digital Marketing Specialist to globally represent our company and promote our products to a broad audience. The ideal candidate should have experience working in a Microsoft consulting firm and a strong understanding of digital marketing strategy. They will be responsible for creating and executing marketing campaigns, building brand reputation, and managing our online presence through various digital channels.

Key Responsibilities:

Represent the company globally and promote products to a wide audience.
Develop and implement effective digital marketing strategies to acquire new customers and increase brand awareness.
Identify and leverage opportunities to showcase products at relevant events, conferences, and trade shows.
Utilize LinkedIn and other social media platforms to enhance brand visibility and engage with the target audience.
Stay updated with the latest Microsoft events, trends, and technologies and integrate them into marketing strategies.
Collaborate with sales, product, and customer success teams to align marketing efforts with business objectives.
Analyze campaign results, track key performance indicators (KPIs), and optimize marketing strategies accordingly.
Develop a deep understanding of the target audience's needs and preferences.
Create and curate high-quality content, including blog posts, social media posts, email campaigns, and more.

Requirements:

3+ years of experience in digital marketing (preferably in a Microsoft consulting firm).
Strong knowledge of marketing strategy, campaign development, execution, and performance tracking.
Excellent understanding of Microsoft products and services.
Proven experience with social media marketing (LinkedIn, Facebook, Instagram).
Strong public presence on LinkedIn with a large and engaged network.
Ability to stay updated on Microsoft events, trends, and emerging technologies.
Excellent communication, writing, and presentation skills.
Ability to work in a fast-paced environment and manage multiple projects.
Strong analytical and problem-solving skills with the ability to optimize marketing efforts.

Nice to Have:

Experience with marketing automation platforms.
Knowledge of SEO and SEM principles, including keyword research, link-building, and paid advertising.
Experience in content creation (blog posts, videos, social media).
Familiarity with Google Analytics, Excel, or other data analysis tools.
Certification in digital marketing (HubSpot, Google Analytics, or similar).

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