Manager Digital Content

4 days ago

Islamabad, Islamabad, Pakistan PTCLal Full time

ARE YOU READY TO RISE WITH PTCL GROUP

With our unwavering #ReadyToRise mindset, we have been recognized as an award-winning BEST PLACE TO WORK in the Telecom and Technology sector in Pakistan.

We are not just industry leaders; we are redefining excellence with groundbreaking solutions. PTCL Group stands out in the technology industry with its commitment to high-end innovation and leading the way in delivering integrated ICT and Cellular Network services in Pakistan, all rooted in our journey of Culture Transformation & Change Management.

PTCL Group actively cultivates an inclusive & diverse culture that values and uplifts every individual, regardless of their gender, social background, religion, belief, or disability.

PTCL Group Vision & Values:

With a clear vision to become the largest technology player and the national champion driving the digital transformation of Pakistan, PTCL Group is guided by a set of our unified core values:

  • Be Resilient
  • Think Big
  • Win Every Battle
  • Value Success

IN THIS ROLE YOU WILL

Be responsible to amplify the digital presence of PTCL Group (including PTCL and its subsidiaries) by developing compelling, platform-specific content that drives brand awareness, enhances consideration, fosters engagement, and delivers performance-driven results.

HOW CAN YOU EXPRESS YOUR TALENT

  • Design and implement an engagement-driven content strategy tailored to each platform, aligned with overarching brand and business objectives.
  • Collaborate with internal teams and external partners (creative, PR, media, and digital agencies) to translate briefs into high-quality content, integrated marketing campaigns (IMCs), and influencer strategies across all social media platforms.
  • Maintain and manage the content and campaign calendar (moment-based, performance-focused, and brand-led), ensuring timely execution and delivery across platforms by coordinating with relevant stakeholders.
  • Uphold brand messaging and tone of voice across all digital content and platforms to ensure a cohesive brand experience.
  • Lead the UI/UX design for owned digital assets, develop brand toolkits, and ensure uniformity across all digital touchpoints.
  • Collaborate with digital marketing and product teams to evaluate content and campaign performance using data insights, providing actionable recommendations based on post-campaign analysis.

WHAT YOU NEED TO BE SUCCESSFUL

Qualification:

  • Bachelor's Degree (preferably in Business Administration, Marketing, Communications, Journalism or related field
  • Experience in Brands, Digital Content, Comms, Influencer Management, Digital Marketing in a corporate or agency setting

PTCL Group's family-centric policies, offering 6-month maternity and 30-day paternity leave, along with a hybrid work model, redefine the workplace for a balanced and fulfilling career.

#ExpressYourTalent #ReadyToRise #TayyarHo

#J-18808-Ljbffr

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