Amazon PPC

3 weeks ago


Rawalpindi Cantonment, Pakistan Ähdus Technology GmbH Full time

Location: On-site

Job Type: Full-time in Bahira Phase 7, Rawalpindi

Department: E-commerce / Digital Marketing

Experience Level: Mid to Senior Level

Job Overview:

We are looking for a highly skilled and data-driven Amazon PPC & E-commerce Marketing Expert to manage end-to-end strategies for product visibility, performance marketing, and organic growth on Amazon. This role combines expertise in paid advertising, SEO, and digital marketing to drive traffic, improve rankings, increase conversions, and maximize ROI across Amazon marketplaces.

Key Responsibilities: Amazon PPC & Advertising
  • Plan, launch, and optimize Amazon PPC campaigns: Sponsored Products, Sponsored Brands, and Sponsored Display.
  • Conduct ongoing keyword research, bid management, and budget allocation.
  • Optimize campaigns to achieve targets for ACoS, ROAS, CTR, CPC, and other KPIs.
  • Run A/B tests on ad creatives, targeting, and placements for performance improvements.
  • Utilize tools like Amazon Ads Console, Helium 10, Data Dive, or Perpetua.
SEO & Organic Ranking
  • Perform Amazon SEO for product listings: keyword-rich titles, bullet points, and descriptions.
  • Improve organic visibility and BSR by optimizing backend search terms and structured content.
  • Monitor keyword performance and ranking with tools like Helium 10, Jungle Scout, etc.
  • Analyze competitor listings and apply optimization strategies accordingly.
Marketing & Brand Growth
  • Develop and execute Amazon marketing strategies to support new product launches and promotions.
  • Coordinate with design/content teams for marketing assets, infographics, A+ Content, and Storefront.
  • Plan and manage deals, coupons, and lightning promotions to boost visibility and sales.
  • Support off-Amazon marketing (optional): influencer outreach, social ads, email marketing.
Analytics & Reporting
  • Track performance metrics across PPC, SEO, and organic sales.
  • Prepare weekly/monthly reports with data-driven insights and action plans.
  • Stay updated on Amazon algorithm changes, advertising trends, and compliance policies.
Required Skills & Experience:
  • 2+ years of experience in Amazon PPC and SEO optimization.
  • Strong understanding of Amazon Seller Central and advertising console.
  • Hands-on experience with tools like Helium 10, Jungle Scout, Data Dive, or Google Analytics.
  • Proven track record of improving ACoS, organic ranking, and overall revenue.
  • Proficiency in Excel/Google Sheets for analysis and reporting.
  • Excellent written and verbal communication skills.
Nice to Have:
  • Amazon DSP experience
  • Brand registry and A+ Content experience
  • Exposure to other marketplaces (eBay, Walmart, Etsy)
  • Basic knowledge of Shopify or external e-commerce platforms
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