Product Marketing Executive

4 weeks ago

Karachi, Sindh, Pakistan Softech Worldwide Full time

Join to apply for the Product Marketing Executive role at Softech Worldwide

VIDIZMO is a cutting-edge IT product company specializing in Artificial Intelligence (AI), Video, Audio, and digital media. We are at the forefront of technological innovation, and our dynamic team is passionate about shaping the future of the industry.

As a Product Marketing Executive at VIDIZMO, you will be a key player in driving our product strategy and enhancing our market presence. You will lead various aspects of marketing, from market research and product launches to content creation and collaboration with cross-functional teams. This role requires a strategic thinker with a creative flair and a passion for staying ahead in a rapidly evolving industry.

Responsibilities
  • Lead comprehensive market research activities to stay informed about industry trends.
  • Research and identify varied use cases for products within distinct industries through comprehensive industry research.
  • Analyze market trends, customer needs, and competitive activities to tailor product strategies, ensuring adaptability and relevance across diverse sectors.
  • Monitor competitive activities and identify key customer needs.
  • Take ownership of product launches, collaborating with marketing, public relations, and business leaders.
  • Ensure seamless coordination and communication of Go-To-Market (GTM) updates with cross-functional leadership.
  • Develop high-quality, informative, and engaging content for various platforms, including blogs, articles, whitepapers, case studies, and website content.
  • Partner with the marketing team to develop programs and strategies based on consumer/customer insights.
  • Collaborate closely with the Sales team to develop messaging, presentation materials, and creative assets for in-market products.
  • Work with sales strategies to maximize product impact.
Qualifications
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in product marketing, with a focus on technology products.
  • Strong analytical and strategic thinking skills.
  • Excellent communication and collaboration abilities.
  • Ability to thrive in a fast-paced, dynamic environment.

Benefits include Health Insurance (OPD/IPD), Maternity Cover, Leave Encashment, Car Support Program, Referral Bonus, EOBI, Bi-Annual Increment, Provident Fund, Career Growth, and Bonus.

Locations: Pakistan, India, UAE, Australia, Canada & USA (benefits vary based on location).

Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • IT Services and IT Consulting

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