Digital Media Marketing Manager

2 weeks ago


Lahore, Punjab, Pakistan Bleeding Edge Studio Full time

We are looking for someone with an entrepreneurial mindset in planning, management, and execution of marketing strategies for the assigned project and day-to-day operations of different marketing roles/functions. The Manager Marketing will also require monitoring and administering client relationships, client communication, online communication, lead optimization, and developing brand and social media content, along with any other marketing-related functions that they are deemed responsible for.

Core Responsibilities & Duties:

  1. Planning and executing marketing strategies and improving them with changing market trends.
  2. Managing social media channels of the project and identifying additional social channels to interact with its target audience.
  3. Monitoring website analytics and improving the website as per analytics feedback and findings.
  4. Executing and managing PPC (display advertising) and retargeting campaigns for the project.
  5. Working in close coordination with the Project Manager to identify and publish the right content for the website, blog, and social media channels.
  6. Bringing in ideas for website improvements and coordinating with the design and development team to implement the improvements (from a marketing perspective).
  7. Working on the improvement of organic rankings (SEO) in search engines following the latest algorithm updates.
  8. Planning and executing link-building strategy using all resources available over the web 2.0.
  9. Suggesting improvements in the lead generation process and optimizing it to improve the lead-to-customer conversion rate.
  10. Hunting and pitching news houses and bloggers who might be interested in featuring the assigned project.
  11. Monitoring feedback from existing customers on service delivery improvements and implementing the 'possible' customer suggestions.
  12. Optimizing positive reviews by customers and using them on different social/web channels to drive traffic.
  13. Evaluating current trends of email marketing (newsletter), reviewing existing processes to maximize click-through rates, and developing a schedule calendar for various offerings while finding ways for improvements.
Job Specification
  1. Analyzing data and making recommendations regarding customer behavior, web analytics, market research, and problem-solving (a troubleshooter).
  2. Excellent English writing skills are required.

Information Technology and Services - Lahore, Pakistan

About Us

Bleeding Edge Studio is the latest and greatest in the world of gaming technology We are a startup with a mind for innovative and futuristic gaming that engages the player on multiple levels, allowing them to explore new and exciting experiences.

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