Social Media Manager
2 days ago
AAA Associates is looking for an experienced, passionate and creative Social Media Marketing Manager, responsible for developing, planning, implementing, managing and monitoring the company's Social Media strategies in order to increase online presence, brand awareness, improve marketing efforts, increase sales and clientele.
Responsibilities- Develop, implement and manage social media strategies and goals
- Grow and expand the company social media presence into new platforms, plus increase presence on existing platforms including Facebook, LinkedIn, Twitter, Instagram, and YouTube.
- Develop brand awareness and online reputation
- Promote products, services, and content over social media, in a way that is consistent with the company's brand and social media strategy
- Ensure brand consistency in marketing and social media posts/messages by working with other company departments including advertising, development, sales & marketing.
- Define the most important social media KPIs (Key Performance Indicators)
- Create, manage, and oversee social media content including text posts, video, and images
- Manage and measure the success of all social media campaigns
- Stay up to date with the latest social media best practices and technologies
- Use social media marketing tools
- Schedule social media posts using applications
- Work with copywriters, content writers, and designers to ensure content is informative and appealing
- Create and distribute engaging written or graphic content in the form of e-newsletters, social media posts, and messages
- Collect customer data and analyze interaction and visits, using the information to create comprehensive reports and improve future marketing strategies and campaigns
- Manage a budget for promoting social media posts, display ads, and pay-per-click
- Provide constructive feedback
- Research and monitor the activity of company competitors
- Adhere to rules and regulations
- Compile and present progress reports to Senior Management (ROI)
- Hire and train team members
- Meet with clients and other stakeholders, which may involve pitching potential marketing campaigns
- Knowledge and experience in the tenets of traditional marketing; a marketing degree is welcomed but not required with relevant work experience
- Demonstrated creativity and documented immersion in social media (provide links to profiles as examples)
- Proficient in content marketing theory and application
- Experience sourcing and managing content development and publishing
- Ability to transition from the creative side of marketing to the analytical side, demonstrating why ideas are analytically sound
- In-depth knowledge of social media platforms and how each can be deployed in different scenarios
- Excellent writing and language skills
- Working knowledge of the blogging ecosystem relevant to the company's field
- Ability to effectively communicate information and ideas in written and video format
- Strong relationship-building skills, both online and offline
- Superior time management skills
- Team player with the confidence to lead and guide other employees when necessary
- Good technical understanding and ability to quickly learn new tools
- Working knowledge of SEO principles, including keyword research and Google Analytics
- Functional knowledge and/or personal experience with WordPress CMS (self-hosted)
- Demonstrated social customer service techniques such as empathy, patience, advocacy, and conflict resolution
- Ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues
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