Marketing Specialist

3 weeks ago


Islamabad, Islamabad, Pakistan Kodifly Full time

About Kodifly:
Kodifly is at the forefront of transforming infrastructure monitoring through advanced spatial intelligence. Based in the vibrant hub of Hong Kong Science Park and backed by initiatives like HKAI Lab and the Nvidia Inception program and now expanding to Pakistan, we specialize in pioneering 3D point cloud processing, digital twin creation, and cutting-edge LiDAR technology. Our flagship product, SpatialSense, integrates these technologies to provide real-time, actionable insights that enhance the safety, efficiency, and sustainability of infrastructure projects.

Job Description:

Kodifly is seeking a proactive and strategic Marketing Specialist to enhance our digital presence and lead generation efforts. This role is pivotal in crafting and executing digital marketing strategies that elevate our brand in the spatial intelligence and infrastructure monitoring sectors. The Marketing Specialist will work collaboratively with our Technical Content Writer and Graphic Designer to create a cohesive and impactful content strategy that resonates with our B2B audience.

Key Responsibilities:

  1. Digital Marketing Strategy:
    1. Develop and implement digital marketing strategies to increase brand visibility and lead generation across digital platforms.
    2. Manage SEO, email, and social media.
  2. Content Strategy Development:
    1. Collaborate with the team to develop content strategies that align with business goals and address customer pain points.
    2. Plan and execute the content calendar for all digital platforms ensuring consistent engagement and lead nurturing.
    3. Oversee the distribution of content across all digital channels.
  3. Collaboration and Coordination:
    1. Coordinate with the Graphic Designer to ensure that all digital content is visually appealing and on-brand.
    2. Act as a liaison between marketing, sales, and technical teams to ensure campaign and content alignment with technical capabilities and business objectives.
    3. Report on marketing campaign results and develop ways to improve future company strategies.

Qualifications:

  1. Bachelor's degree in Marketing, Business, or related field.
  2. Proven experience in digital marketing and content strategy, preferably in a B2B or tech-focused environment.
  3. Strong understanding of current online marketing concepts, strategy, and best practices.
  4. Experience with SEO/SEM, lead generation, and email marketing.
  5. Familiarity with analytics tools such as Google Analytics.
  6. Excellent verbal and written communication skills.
  7. Ability to work collaboratively in a fast-paced, team-oriented environment.

Preferred:

  1. Experience in a tech or startup environment.
  2. Knowledge of the infrastructure, spatial intelligence, or related fields.

We Offer:

  1. Opportunity to work with state-of-the-art technology in a rapidly evolving field.
  2. A collaborative environment where innovation is encouraged and rewarded.
  3. Competitive salary and share options.
  4. Professional and personal growth opportunities and a chance to make a significant impact in infrastructure safety and efficiency.

Join Us at Kodifly: If you're ready to apply your marketing skills to tackle real-world challenges and drive technological advancement, Kodifly is looking for you. Apply now and begin your journey at the cutting edge of infrastructure technology

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