Senior Marketing Executive

3 days ago

Lahore, Punjab, Pakistan Confiz Full time
Overview

As Senior Marketing Executive, you will own corporate communications, content strategy, digital initiatives, and brand management. You'll collaborate with sales and product teams to research market trends, develop data-driven campaigns, and report on performance against KPIs. This is a hands-on role in a hyper-growth environment, requiring autonomy, initiative, and strong cross-functional leadership.

Responsibilities
  • Partner with department heads to define region-specific marketing plans aligned to sales objectives.
  • Conduct market and competitor research to identify growth opportunities and inform campaign strategy.
  • Develop, execute, and optimize multi-channel campaigns (email, webinars, trade shows, digital ads).
  • Manage campaign budgets, timelines, message development, creative briefs, and audience targeting.
  • Build and maintain reporting frameworks (dashboards, scorecards) to track performance against KPIs.
  • Plan and manage Google Ads (AdWords) campaigns, including keyword research, bid strategy, and A/B testing.
  • Have knowledge of on-page and off-page SEO initiatives to drive organic traffic growth of the practice.
  • Oversee email marketing cadence, content, and automation workflows.
  • Ensure the corporate website reflects brand guidelines, UX best practices, and SEO standards.
  • Coordinate updates to web content, landing pages, and microsites from a brand consistency standpoint.
  • Monitor site analytics and user behavior, recommending improvements to boost engagement.
  • Produce and supervise creation of ads, internal communications, brochures, presentations, and digital assets.
  • Collaborate with designers, writers, and external agencies to ensure on-brand, high-quality deliverables.
  • Leverage the Microsoft Partner Portal for co-sell campaigns, content publishing, and partner enablement.
  • Utilize marketing automation and CRM platforms (e.g., Pipedrive, HubSpot) for lead nurturing and reporting.
  • Design initiatives to delight existing customers, reduce churn, and increase product utilization.
  • Plan customer marketing tactics such as newsletters, case studies, and loyalty programs.
Qualifications
  • 4-5 years in B2B marketing, brand management, or field marketing—preferably within technology or professional services.
  • Proven track record in end-to-end campaign planning and execution across digital and offline channels.
  • Deep knowledge of Google AdWords, SEO best practices, and web analytics (e.g., Google Analytics).
  • Experience managing corporate websites from a brand and UX perspective.
  • Familiarity with Microsoft Partner Portal workflows and co-sell programs.
  • Strong reporting skills: ability to build dashboards, interpret data, and translate insights into action.
  • Excellent written and verbal communication, critical thinking, and project management abilities.
  • Comfortable working autonomously in a fast-paced, hyper-growth environment.
  • Marketing automation/CRM platforms (HubSpot, & PipeDrive, etc.).
  • Have knowledge of GoToWebinar & Microsoft Teams
  • SEO/ SEM tools (e.g., SEMrush, Moz).
  • Email marketing and lead-nurturing platforms.
  • MS Office suite, with advanced Excel skills for data analysis.
  • Results-driven mindset with a history of delivering measurable ROI.
  • Self-starter attitude and willingness to take initiative.
Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Information Technology
  • Industries: IT Services and IT Consulting
  • Location: Lahore, Punjab, Pakistan
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