Digital Marketing Expert

4 weeks ago

Lahore, Punjab, Pakistan The Xpert Solutions Full time
Digital Marketing Expert / Performance Marketing Expert
  • Build a Media Buying strategy - TOF, MOF, BOF campaigns
  • Advise on optimization - deciding what content to increase spending on, audiences to test, campaigns to stop, etc.
  • Understanding data segmentation and then building the strategies
  • Analyze marketing performance with the Marketing Lead
  • Research clients' competitors to figure out what type of adverts they use, what funnels they leverage, the bundles/offers and their brand positioning
  • See what people are saying about your client to identify pain points and desires
  • Analyze the customer survey responses to help build your funnel
  • You will work with the clients to understand and set KPIs and OKRs and ensure the team delivers.
  • You will ensure the client advertising budget is monitored and do not overspend.
  • You will work with the team to ensure timelines are set based on the outputs needed
  • A key part of your role is to build funnels for the client. This means deciding if the client needs a lead generation campaign (and if so what type of lead generation campaign), a quiz, a retargeting campaign, brand awareness, etc.
  • The creative team will need to know how many assets (videos, posters, etc.) to build based on your input
  • You will decide what bundles/offers/products to focus on depending on the clients' KPIs and the potential of the product
  • Staying updated with the latest performance marketing trends and technologies
Job Specification
  • You have a degree in Marketing, Business Administration, or a related field
  • You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels
  • Expertise in Meta campaigns, Google and YouTube ads, and TikTok ads as well
  • You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
  • You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
  • You are a highly goal-oriented individual and have excellent communication skills
  • You are open-minded, curious, and a strong problem-solver
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