Assistant Trade Marketing Manager

6 days ago


Lahore, Punjab, Pakistan Bin Bakar International Full time

Industry:Oral Care / Personal Care / Skin Care

Location:DHA Phase-6, Lahore

Timings:9:15am to 6:30pm (Mon-Sat)

Package:100K to 150K + Perks as per Company Policy

Key Responsibilities:

·Plan, execute, and evaluate trade promotions to boost sales.

·Must have strong PR with non-food category / store managers and decision makers.

·Craft brand strategies that align with business goals, market positioning and target audience.

·Conceptualize, plan, execute, and oversee design and production of POS materials, in-store branding and trade promotions to boost brand presence and product visibility.

·Track and analyze sales data, market trends, and campaign performance.

·Analyze brand performance metrics such as market share, sales volume, and ROI.

·Come up with impressive campaign ideas to uplift the brand image.

·Conduct and utilize market research to understand consumer behavior, preferences, and trends.

·Analyze data and insights to inform product development, positioning, and advertising strategies.

·Stay up-to-date on competitive landscape and industry trends.

·Able to define category and preparation of planograms.

·Work with product development, and external agencies to achieve cohesive brand messaging.

·Execute and measure marketing budget to ensure cost-effective campaigns and initiatives.

·Prepare reports and presentations for senior management on trade marketing effectiveness.

Qualifications:

·Master's / Bachelor's degree in Marketing, Business Administration, or a related field.

·3-5 years of experience in trade marketing or related roles within FMCG, retail, or consumer goods sectors.

·Strong analytical and strategic thinking skills, excellent communication, and project management abilities.

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