Seo Specialist

3 weeks ago

Karachi, Sindh, Pakistan KM Educational Services Full time
Seo Specialist
KM Educational Services, Pakistan

A degree in business, marketing, communications or related subjects.

Responsibilities
  1. Website Analysis: Review and analyze client sites for areas that need to be improved, deleted, revamped, etc.; prepare detailed SEO strategy reports.
  2. Keyword Analysis, Research & Copywriting: In-depth knowledge of keyword research, identifying the least expensive yet most profitable keywords for client sites, whether they are running a pay-per-click (PPC) campaign or want to improve organic search results.
  3. SEO Copywriting: Knowledge of SEO writing guidelines, including keyword placement in copy, effective headlines, and call-to-action statements.
  4. Content Creation: Responsible for creating or overseeing the creation of original SEO content for client sites and implementing off-page SEO content strategies.
  5. Search Engine Guidelines: Keep abreast of white hat and black hat tactics to adhere to search engine guidelines.
  6. Liaison: Interact with various departments and professionals within the company, client companies, and independent contractors.
Job Specification

Specific Skills: Knowledge of HTML, CSS, blogging platforms like WordPress, and more advanced programming languages as needed; proficiency in MS Office.

SEO Language: Familiarity with terms such as organic search, PPC marketing, CTR, CPC, SEM, ROI, keyword density, long-tail keywords, etc.

Soft Skills/Personal Attributes:

  1. Communication Skills: Excellent written and verbal communication skills are essential for liaising with different parties.
  2. Self-Starter: Ability to assess situations, develop plans, and execute them independently.
  3. Analytical Thinker: Critical thinking and analytical skills to identify problems and formulate practical solutions.
  4. Cool Headed: Ability to work well under pressure and maintain composure.
  5. Proactive Work Ethic: Demonstrated ability to manage competing priorities in a fast-paced environment and accommodate evolving responsibilities.

Information Technology and Services - Karachi, Pakistan

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