
Senior Graphic Designer
2 days ago
Location: S.I.T.E Area, Karachi
Work Mode: On-site (Monday–Friday), Remote (Saturday)
This position is for one of our esteemed clients in the international fashion industry.
About the Role
We are seeking a highly creative and experienced Senior Graphic Designer / Creative Designer to lead the visual identity and design execution across digital and physical brand touchpoints. The ideal candidate will bring a blend of strategic thinking and artistic expertise, contributing significantly to brand positioning in international markets.
This is an excellent opportunity for individuals who thrive in fast-paced, collaborative environments and are passionate about creating impactful design experiences across global channels.
Key Responsibilities
Creative Execution (80%)
- Design static and animated assets for digital platforms, including Instagram, Facebook, TikTok, Pinterest, email marketing, and website (Shopify) banners.
- Create high-converting ad creatives for Meta, Google, TikTok, and Snapchat.
- Develop in-store branding materials such as posters, displays, and packaging (bags, boxes, cards).
- Lead seasonal campaign design for both retail and digital channels.
- Maintain and update brand templates, ensuring consistency with brand guidelines.
- Collaborate closely with marketing, product, and social media teams.
Strategic Brand Development (20%)
- Work alongside senior leadership to evolve brand identity and visual language for international markets.
- Contribute to campaign ideation for markets including the US, UK, Canada, and Australia.
- Conduct visual research and develop storytelling themes for product launches and seasonal drops.
- Provide creative direction for influencer campaigns and brand collaborations.
- Stay updated with global design and fashion trends to position the brand competitively.
Candidate Requirements
- Bachelor's degree in Graphic Design, Visual Communication, or related field.
- 5–8 years of professional experience in a senior design role within a creative or fashion-driven environment.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing tools (Premiere Pro, After Effects).
- Demonstrated expertise in:
- Designing for social media and performance marketing
- UI/UX for web and mobile platforms
- Executing integrated creative campaigns
- Exceptional attention to detail with a strong visual storytelling capability.
- Must share an updated portfolio link (e.g., Behance or personal website) with the application.
- Willingness to complete a design task as part of the evaluation process.
Preferred Attributes
- Interest in fashion, lifestyle, and modest wear aesthetics.
- Strategic mindset with the ability to translate business objectives into visual concepts.
- Understanding of international design sensibilities and consumer behavior.
Compensation & Benefits
- Monthly Salary
- ESOP Participation Performance-based
- Annual Bonus Linked to KPIs
- Health Insurance
- Paid Annual Leaves
- Opportunity to take ownership of brand direction and contribute to a globally recognized fashion label.
Interested candidates are requested to submit their CV along with a portfolio link. Shortlisted applicants may be asked to complete a design assessment as part of the final selection process.
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