TV Campaign to raise awareness about SLACC

3 days ago

Karachi, Sindh, Pakistan Pakistan Centre for Philanthropy Full time

TV Campaign to raise awareness about SLACC

Project Title: Sindh Legal Advisory Call Centre (SLACC)

Organization: Legal Aid Society (LAS)

Consultancy Title: TV Campaign to raise awareness about SLACC

Duration: (1 May 2025 – 30 May 2025)

Background

The Legal Aid Society (LAS) is a not-for-profit and non-governmental organization to ensure accessible, effective, and expedient justice for marginalized and underprivileged communities across Pakistan. Since its establishment in 2013 under the visionary leadership of Justice (R) Nasir Aslam Zahid, a former Judge of the Supreme Court of Pakistan, LAS has been working in three (03) different thematic streams; Access to Justice, Gender & Child Security, and Climate Resilience, Sustainability, & Security to empower communities and create a long-lasting impact to transform lives and judicial system.

From 1st of July, 2018, LAS embarked upon a landmark public-private partnership with the Government of Sindh through its Law Department to continue services of its Call Centre under the name of the Sindh Legal Advisory Call Center (SLACC). Staffed by High Court-enrolled lawyers, the Sindh Legal Advisory Call Center (SLACC) is Pakistan's first toll-free helpline providing free legal advice to citizens from Pakistan. In view of the aforesaid, LAS is seeking the help of TV channels to help spread the name of SLACC, especially across Sindh.

  • Scope of Consultancy and Expected Outcomes:

The scope of work and corresponding outputs/deliverables will be as follows:

  1. Feature a total of at least 4 integrations in a highly watched TV show, with guest appearances of up to 25 minutes.
  2. Feature a total of at least 2 integrations in the Night Show, with guest appearances of up to 25 minutes.
  3. At least 40 minutes of commercials of SLACC during the month, the timings of which will be mutually decided by LAS and the TV Channel.
  4. Featuring clips of the TV shows on YouTube and other social media platforms of the TV Channel.
  • Project Timeline

The time period for this consultancy will start from 1 May 2025 to 30 May 2025. Further, the timeline for the deliverables is given in the following table:

  1. Feature a total of at least 4 integrations in highly watched TV shows, with guest appearances of up to 25 minutes. - 1 st May -30th May 2025
  2. Feature a total of at least 2 integrations in the Night Show, with guest appearances of up to 25 minutes. - 1 st May -30th May 2025
  3. At least 40 minutes of commercials of SLACC during the month, the duration and timings of which will be mutually decided by LAS and the TV Channel. - 1 st May -30 30th May 2025
  4. Featuring clips of the morning shows, TV shows, and prime time shows on YouTube and other social media platforms of the TV Channel. - 1 st May -30th May 2025
  • Required Metrics:
  • Shall have a valid license as required to be obtained from the Pakistan Electronic Media Regulatory Authority (PEMRA).
  • Should be a regional or national TV Channel with presence in major cities of Sindh.
  • Required Documents for Application:
  • Profile of the TV Channel (1-Pager) outlining suitability for the aforementioned Consultancy.
  • Technical Proposal based on TORs (Should adequately cover all the deliverables).

Confidentiality & Work Product:

It is agreed that any documentation made accessible to the TV Channel, whether verbally or in writing, is confidential. The TV Channel will hold such information in confidence and will use it solely for the purpose as mutually decided. The TV Channel further agrees not to disclose confidential information to any third party, natural or legal, without LAS's prior written consent.

EEO Statement:

At LAS, our commitment to diversity and equal opportunity extends to all aspects of our work, including consulting engagements. We ensure that all qualified consultants are given fair consideration regardless of sex, age, race, color, creed, religion, disability, sexual orientation, gender identity, or any other characteristic protected by law. LAS is dedicated to fostering an inclusive environment where everyone is treated equitably, acknowledged for their unique contributions, and encouraged to excel. We value and respect the diverse perspectives and experiences that each individual brings to our projects. Every member of the LAS team, including consultants, shares the responsibility of supporting and advancing a diverse and respectful work environment.

Protection Against Sexual Exploitation and Abuse:

Legal Aid Society (LAS) is committed to the prevention and protection from all forms of sexual exploitation and abuse (SEA). LAS explicitly prohibits its staff, associates, partners, consultants, or any other representatives associated with the delivery of its work from:

  • Engaging in any form of sexual exploitation or abuse;
  • Sexual activity with children (persons below the age of (18) irrespective of a mistaken belief of the age of the child which shall not amount to a defense);
  • Exchange of money, employment, goods or services for sex, including sexual favors or other forms of humiliating, degrading or exploitative behavior, is prohibited. This includes any exchange of assistance that is due to beneficiaries of assistance;
  • Sexual relationships between LAS staff and beneficiaries of assistance, since they are based on inherently unequal power dynamics, undermine the credibility and integrity of the work of LAS and are strongly discouraged.
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