Digital Marketing Manager

2 weeks ago


Karachi, Sindh, Pakistan Codup Full time

Bachelors degree in Marketing or equivalent

Codup is looking for a digital marketing expert in a tactical as well as managerial role. The details of the role are listed below:

RESPONSIBILITIES:

  1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  2. Follow marketing trends to build out social strategies, ideate with internal stakeholders and oversee social content distribution and execution of plans.
  3. Devising strategies to drive online traffic to the company website.
  4. Lead generation through various Digital Marketing techniques including PPC advertising, Blogs, Newsletters etc.
  5. Design, build and maintain our social media presence.
  6. Identify trends and insights, and optimize spend and performance based on the insights.
  7. Plan, execute, and measure experiments and conversion tests.
Job Specification
  1. Bachelor's degree in Marketing or equivalent.
  2. Excellent communication and coordination skills, includes client communication.
  3. 4-5 years of core digital marketing experience, 1-2 years of managerial experience.
  4. Experience managing PPC, SEO and Affiliate programs.
  5. Strong understanding of current online marketing concepts, strategy and best practice.
  6. Be passionate about marketing, as well as digital and emerging communication trends.

Information Technology and Services - Karachi, Pakistan

About Us

Codup is a growing software company with an international clientele. We focus primarily on web and mobile technologies to solve complex problems for our growing client base every day.

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