Email Marketing Expert

The Email Marketing Expert will be responsible for managing and optimizing the company’s complete outbound email marketing ecosystem.

The ideal candidate must have advanced, hands‑on expertise in Apollo.io, Instantly.ai, and Salesforce, with demonstrated experience in email infrastructure management, lead sourcing, email automation, campaign execution, deliverability optimization, CRM integration, and performance reporting.

This is a performance-driven role requiring someone who can independently build, manage, troubleshoot, and scale outbound email campaigns targeting US-based business decision-makers.

The candidate will work closely with the Business Development, Sales, and Marketing teams to generate qualified leads, schedule meetings, and contribute to the company’s sales pipeline.

Responsibilities:

1. Email Infrastructure & Deliverability Management

• Independently configure, maintain, and optimize email marketing infrastructure.
• Set up and manage multiple sending domains, subdomains, and business email accounts.
• Configure SPF, DKIM, DMARC, MX records, and custom tracking domains.
• Manage email account warm-up, sender reputation, and sending volume.
• Monitor domain health, spam complaints, bounce rates, and inbox placement.
• Diagnose and resolve email authentication, deliverability, and sending issues.
• Implement best practices to maintain healthy sending infrastructure and minimize spam-folder placement.
• Manage email account rotation, sending limits, and infrastructure scaling.
• Maintain operational documentation for email accounts, domains, and sending configurations.

1. Apollo.io – Advanced Lead Generation & Prospecting

Expert-level proficiency in Apollo.io is mandatory.

• Use Apollo.io for B2B prospect research, contact discovery, and lead generation.
• Build highly targeted prospect lists using advanced filters such as industry, location, company size, job title, seniority, revenue, and technologies.
• Identify key decision-makers, including CEOs, Founders, CTOs, CIOs, VPs, Directors, and Department Heads.
• Utilize buying signals, intent data, and company intelligence to identify high‑potential prospects.
• Manage Apollo searches, saved lists, contact enrichment, and prospect segmentation.
• Verify business email addresses and maintain high‑quality prospect databases.
• Identify and eliminate duplicate, irrelevant, and outdated contact information.
• Export and organize Apollo prospect data for use in Instantly and Salesforce.
• Develop targeted prospecting strategies aligned with company ICPs and service offerings.
• Optimize Apollo credit utilization and lead sourcing efficiency.
• Maintain compliance with applicable data protection and outbound marketing requirements.

1. Instantly.ai – Outbound Email Campaign Management

Advanced practical experience with Instantly.ai is mandatory.

• Independently configure and manage Instantly workspaces, sending accounts, and campaign settings.
• Connect, manage, and troubleshoot multiple sending mailboxes.
• Create, launch, and optimize multi‑step cold email campaigns.
• Develop personalized email sequences with relevant follow‑ups and clear calls to action.
• Configure sending schedules, campaign limits, mailbox allocation, and lead distribution.
• Manage prospect imports, segmentation, suppression lists, and campaign workflows.
• Monitor campaign replies, bounces, deliverability, and account health.
• Manage positive responses, interested leads, follow‑ups, and meeting-booking workflows.
• Conduct A/B testing on subject lines, email copy, value propositions, CTAs, and sequence structures.
• Identify underperforming campaigns and implement corrective actions.
• Scale successful campaigns while maintaining sending quality and deliverability.
• Ensure accurate campaign tracking and CRM updates.

1. Salesforce CRM – Campaign Management & Lead Tracking

Strong hands‑on Salesforce experience is required.

• Manage Salesforce CRM for outbound email marketing and lead management.
• Import, organize, update, and maintain prospect and campaign records.
• Configure and manage Salesforce campaigns, campaign members, lead statuses, and reporting.
• Understand Salesforce lead, contact, account, and opportunity objects.
• Build and maintain workflows for lead tracking, follow‑ups, and campaign attribution.
• Ensure leads and replies from outbound campaigns are accurately recorded in Salesforce.
• Maintain lead ownership, lifecycle stages, and qualification statuses.
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