Search Engine Marketing Specialist

4 weeks ago

Islamabad, Islamabad, Pakistan Shefa Solutions LTD Full time

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Shefa Solutions is a provider of innovative Finance and Marketing SaaS apps, looking for a skilled SEO & Marketing Specialist. We offer a dynamic environment where you can make a real impact on our growing platform.

Role Summary:

We're seeking an experienced SEO & Marketing Specialist to manage and improve our online presence. You'll drive growth for our SaaS products through effective SEO, PPC, and social media strategies.

Key Responsibilities:

  • Develop and execute SEO strategies to increase organic search rankings and traffic for our SaaS offerings.
  • Conduct keyword research, competitor analysis, and website audits relevant to the finance and marketing tech space.
  • Manage and optimize PPC campaigns (Google Ads, social media ads) for maximum ROI, targeting relevant B2B audiences.
  • Create and manage engaging content for social media platforms (LinkedIn, TikTok, Instagram, Facebook, Twitter/X, YouTube, etc.) that resonates with finance and marketing professionals.
  • Collaborate with our product and sales teams on content creation and web development.
  • Analyze performance data, report on key metrics, and provide actionable insights.
  • Stay updated with digital marketing trends and best practices, especially within the SaaS industry.

Required Qualifications:

  • Minimum 5 years of proven experience in SEO and digital marketing, ideally with some exposure to SaaS products.
  • Expertise with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
  • Proficiency in managing PPC campaigns (Google Ads, LinkedIn Ads, other relevant social media advertising platforms).
  • Experience creating and managing content across major social media channels, with an understanding of B2B social media strategies.
  • Solid understanding of technical SEO (site structure, indexing, site speed).
  • Strong analytical and communication skills.

Nice to Have:

  • Agency experience or managing multiple accounts.
  • Familiarity with HTML/CSS and CMS platforms (e.g., WordPress, Shopify).
  • Experience marketing financial or marketing technology solutions.

What We Offer:

  • Competitive salary based on experience.
  • Health insurance.
  • Company-provided lunches and snacks.
  • Opportunities for professional growth.
  • A collaborative work environment.
  • Flexible/hybrid working options.
Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesSoftware Development

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