Assistant Manager Geo Marketing

2 weeks ago


Islamabad, Islamabad, Pakistan Zong CMPak Ltd Full time

Department & Function: Marketing

Position: Assistant Manager Geo Marketing

Location: Islamabad

Reporting to: Senior Manager Geo Marketing

Job Type: Permanent

Job Purpose:

  • The job purpose of a Geo Marketing Analyst is to analyze geographic and demographic data to develop marketing strategies and plan network expansion that target specific regions or areas. This role involves using data analysis techniques and tools to identify market trends, consumer behavior patterns, and potential opportunities for business growth based on geographical factors.

Job Responsibilities:

  • Responsible for Pre post analysis of RAN Investment.
  • Responsible to collect, organize, and analyze geographic and demographic data, including customer profiles, market segmentation, and sales data.
  • Use statistical methods and data visualization techniques to extract insights and identify patterns.
  • Responsible for Planning of Annual CAPEX for Mass Market for Network Expansion.
  • Responsible to Facilitate regions via coverage strategy to be in line with business plan & segments strategy.
  • Responsible for Business analysis of the network performance, Traffic forecasting, traffic trends and cost optimization.
  • Responsible for OMO analysis and plan network expansion efficiently keeping OMO Higher RMS areas in mind.
  • Responsible for OPEX management for higher profitability.

Eligibility Criteria (Education, Knowledge, Experience and Skills):

Education:

  • Bachelor/ Master's in engineering or MBA

Work Experience:

  • 5-6 Years

Skills – Generic:

  • Computer Skills: Microsoft Office Suite
  • Expert in MS Excel

Skills – Job Specific:

  • Power BI
  • Google Earth
  • ARCGIS
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