
Digital And Social Media Manager
2 weeks ago
We are looking for an experienced digital marketer who can plan and manage all of our digital marketing channels and campaigns. You will report to the Marketing Director and contribute to the organisation's marketing strategy to increase customer sales and engagement.
Responsibilities
- Developing and executing the organisation's annual digital marketing plan, including PPC, Social Media, Affiliates and Display/Re-targeting
- Organic Traffic Increase
- Devising innovative digital marketing campaigns, that feed into the organisation's overarching marketing strategy
- Creating engaging digital content that increases customer engagement and enhances the organisation's online brand
- Implementing strategies to drive traffic to the organisation's website, including PPC
- Creating and implementing a social media policy and framework for the organisation
- Moderating all social media platforms including Twitter, Instagram and Facebook
- Managing the digital marketing budget, including allocating budgets across different channels and platforms
- Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs
- Working closely with colleagues in sales and IT to ensure all activity is integrated
- Creating visual concepts for promotional activities
- Increasing the company's sales through online marketing
- Improving customer engagement using various marketing strategies
- Must have knowledge of Photoshop and related tools
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