SEO Specialist

16 hours ago

Lahore, Punjab, Pakistan OnyxTec Full time

It's exciting to work for a company where everyone BELIEVES in what they're doing

As an SEO specialist, you'll identify strategies, techniques, and tactics to increase the number of visitors to a website and obtain a high-ranking placement on the results page of search engines. By generating more leads for the business you'll open up new opportunities for driving growth and profit.

Responsibilities:

  • A functional understanding of HTML and CSS.
  • Develop optimization strategies that increase the company's website search engine results rankings.
  • Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI.
  • Manage the expenses of SEO campaigns, stay on budget, estimate monthly costs, and reconcile differences.
  • Research and implement search engine optimization recommendations
  • Create and execute link link-building strategy.
  • Determine measurable goals that demonstrate improvement in marketing efforts.
  • Make technical recommendations to developers
  • Constantly check search terms, rankings, and analytics to monitor the performance of client websites and make recommendations for improvement.
  • Drive targeted and loyal traffic to a website by community building.
  • Use social media to distribute content and encourage more external sites to link to your content - giving you more authority.

Day-to-Day Duties:

  • Conduct page optimization for search engine marketing.
  • Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance.
  • Collaborate with others within the marketing department to manage SEO strategy.
  • Perform ongoing keyword research, discovery, and optimization for new SEO keywords to use throughout the company website and marketing materials.
  • Closely collaborate with the web development team to ensure SEO best practices are properly followed throughout website content.
  • Change website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Job Specification

Requirements:

  • Experience with Google and Bing's services, including Analytics and Webmaster Tools.
  • Experience with Google's Keyword Tool.
  • Experience in building inbound organic search traffic and improving SERPs.
  • The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills.
  • Proven success in link-building and viral strategies.
  • The ability to deploy an effective local and long-tail search strategy.
  • A deep understanding of mobile strategy and how it relates to SEO.
  • A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO.
  • A background in creating reports showing web analytics data and site evaluations.
  • An up-to-date, working knowledge of current, past, and projected trends in the SEO industry.
  • Familiarity with the best tools in the trade.
  • Driven and Self-learner
  • Excellent problem-solving skills
  • Critical thinking, adaptability, problem-solving, open-mindedness, effective teamwork & communication.
    Preferred: Candidate must have experience related to handling SEO of IT products and SAAS websites.

Please note this is a full-time office-based job for our Lahore office.

Information Technology and Services - Lahore, Pakistan

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