
Product Manager
4 weeks ago
Role Overview:
We are looking for a results-driven Product Manager to lead the development and optimization of our e-commerce website and survey-driven personalization tools. This role will focus on enhancing the customer journey, increasing engagement, and driving revenue growth through a seamless, data-driven digital experience. You will work at the intersection of UX, data analytics, AI/ML, and e-commerce strategy, ensuring our website and personalization tools continually evolve to meet customer needs.
Key Responsibilities:
Website & E-Commerce Optimization:
- Own the product vision and roadmap for our e-commerce website, ensuring a best-in-class shopping and styling experience.
- Improve site performance, conversion rates, and customer engagement by leveraging data-driven insights.
- Optimize the website's checkout process, navigation, and product discovery through continuous experimentation (A/B testing, heatmaps, and user analytics).
- Collaborate with engineering, design, and marketing teams to implement new website features and enhancements.
- Support the wider team for the development of a new customer facing iOS mobile app
Surveys & Personalization:
- Develop and refine customer preference surveys to improve product recommendations and styling accuracy.
- Leverage AI/ML and data analytics to automate survey-driven personalization, tailoring product selections based on customer responses.
- Continuously analyze survey data to identify trends and improve segmentation strategies.
Data-Driven Product Decisions:
- Track key e-commerce and customer engagement KPIs, including bounce rates, average order value, conversion rates, and survey completion rates.
- Work with analytics and BI teams to translate customer insights into actionable product improvements.
- Implement testing frameworks (A/B testing, multivariate testing) to validate product hypotheses.
User Experience & Research:
- Partner with UX/UI teams to ensure an intuitive and aesthetically appealing digital shopping experience.
- Conduct usability studies, collect qualitative and quantitative feedback, and integrate findings into the website roadmap.
- Advocate for the voice of the customer, ensuring all product updates enhance usability and engagement.
Agile Execution & Cross-functional Leadership:
- Work closely with engineering, marketing, and customer experience teams to launch new features and initiatives.
- Define clear product requirements, user stories, and success metrics for development teams.
- Foster a culture of rapid iteration, continuous learning, and data-backed decision-making.
Qualifications:
- 3-5 years of product management experience in e-commerce, digital platforms, or website optimization.
- Strong understanding of website performance metrics, SEO, CRO (Conversion Rate Optimization), and A/B testing.
- Experience in developing survey-driven personalization tools to improve customer experiences.
- Proficiency with analytics platforms (Google Analytics, Mixpanel, Amplitude) and A/B testing tools (Optimizely, VWO, or similar).
- Knowledge of AI/ML applications in product recommendations and personalization is a plus.
- Experience in agile product development, with expertise in tools like Jira, Confluence, and Slack.
- Strong stakeholder management and communication skills, with the ability to articulate data-driven product decisions.
- Passion for fashion, styling, and customer-centric digital experiences.
- Previous experience as part of a team that developed a customer facing iOS app
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