Branding & Marketing Lead Role

3 weeks ago


Lahore, Punjab, Pakistan Management and Business Excellence Consultancy Full time

Direct message the job poster from Management and Business Excellence Consultancy

Project & Operational Leadership I Operations Excellence Practitioner I Coach & Promote Lean Leadership

Job Title: Branding & Marketing Lead

Reports To: Partner (Personal Branding) and Management Consulting Leadership

Role Summary:

We are seeking a dynamic and strategic Marketing and Branding Officer to lead the marketing and branding efforts for our management consulting firm and the personal brand of the founding partner. The ideal candidate will excel in both strategic planning and execution, driving brand visibility, client engagement, and market presence.

Key Responsibilities:

For the Management Consulting Firm:

  1. Develop and execute marketing strategies to promote consulting services.
  2. Manage the company's branding across all platforms, ensuring consistency with its vision and values.
  3. Create and manage a comprehensive content calendar for social media, blogs, and other marketing channels.
  4. Monitor and analyze marketing metrics, ensuring continuous optimization for better engagement and lead generation.
  5. Plan and oversee the company's participation in industry events, conferences, and seminars.
  6. Foster relationships with partners, collaborators, and sponsors to enhance visibility.
  7. Manage public relations activities to strengthen the company's reputation and market positioning.

For the Partner's Personal Branding:

  1. Build and enhance the personal brand of the partner through strategic campaigns.
  2. Create engaging content, including thought leadership articles, interviews, and social media posts.
  3. Identify opportunities for the partner to engage in speaking opportunities, interviews, and other public platforms.
  4. Develop and manage collaborations that elevate the partner's professional profile.
  5. Act as a brand ambassador to align the partner's personal branding with the firm's goals.

Required Skills and Qualifications:

  1. Education: Master's degree in Business Administration, Marketing, Communications, or a related field.
  2. Experience: Minimum 2+ years in marketing, branding, or public relations, preferably in the consulting or professional services industry.

Technical Expertise:

  1. Proficiency in digital marketing tools (SEO, SEM, social media platforms, analytics tools).
  2. Strong content creation and storytelling skills.
  3. Hands-on experience with content management systems (CMS).

Soft Skills:

  1. Exceptional communication, negotiation, and networking abilities.
  2. Strategic thinker with a creative approach to problem-solving.
  3. Highly organized with the ability to manage multiple projects simultaneously.
Seniority level

Mid-Senior level

Employment type

Full-time

Industries

Business Consulting and Services

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