Digital Marketing Specialist

6 days ago

Lahore, Punjab, Pakistan HR WAYS Full time

About the job Digital Marketing Specialist

About the company we're hiring for Currently:

We're on a mission to improve the lives of patients with chronic conditions by providing them with innovative digital solutions that enable better self-management and care coordination.

Chronic conditions, such as diabetes, hypertension, and heart disease, are among the leading causes of morbidity and mortality worldwide. Managing these conditions can be challenging for patients, and the traditional healthcare system often falls short in providing effective and efficient care.

That's where the company comes in. We leverage the latest digital technologies, including artificial intelligence, machine learning, and mobile apps, to create personalized care plans and tools that help patients manage their conditions more effectively. Our platform also enables care teams to collaborate more seamlessly, improving care coordination and communication between providers and patients.

We're passionate about transforming chronic care management and helping patients lead healthier, happier lives. Join us on our mission to make a difference in the lives of millions of people worldwide.

Company Strength: 40+

We are seeking an ambitious, self-driven Digital Marketing Specialist to join our mission to transform healthcare in Pakistan. Join our team of A-players and take ownership of our product's lifecycle while creating solutions that delight millions of users.

Position Overview: As a Digital Marketing Specialist, you will play a crucial role in driving our online presence and engagement. You will work closely with the founder on overall direction and strategies, bringing your expertise in digital marketing to connect with users, promote our brand, and achieve our marketing goals.

Key Responsibilities:

  1. Develop and Implement Marketing Strategies: Create and execute comprehensive digital marketing plans to increase brand awareness and engagement.

  2. Content Creation: Design and produce high-quality visual content, including graphics, videos, and infographics, that align with our brand identity.

  3. SEO and SEM Management: Optimize website content for search engines and manage paid search campaigns to improve our search rankings and drive traffic.

  4. Social Media Management: Plan and manage our social media presence across various platforms, creating engaging posts and interacting with our audience.

  5. Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, and provide regular reports to measure success and identify areas for improvement.

  6. Collaborate with Teams: Work closely with the design, content, and development teams to ensure cohesive and effective marketing strategies.

  7. Stay Updated: Keep up with the latest trends and best practices in digital marketing to ensure we remain competitive.

Qualifications:

  1. Bachelor's degree in Marketing, Communications, or a related field.

  2. Minimum 2 years of experience in digital marketing.

  3. Proven experience in creating engaging content and managing SEO/SEM campaigns.

  4. Proficiency with marketing tools such as Google Analytics, Google Ads, SEO, and social media management platforms.

  5. Strong design skills with experience in graphic design tools like Adobe Creative Suite or Canva.

  6. Excellent written and verbal communication skills.

  7. Ability to work independently and as part of a team in a fast-paced startup environment.

  8. Strong analytical skills and data-driven thinking.

Key Skills:

  1. Creativity: Ability to produce original and engaging content that resonates with our audience.

  2. Technical Proficiency: Familiarity with SEO, SEM, and web analytics tools.

  3. Strategic Thinking: Ability to develop and implement effective marketing strategies.

  4. Communication: Strong verbal and written communication skills.

  5. Team Collaboration: Experience working collaboratively with cross-functional teams.

  6. Adaptability: Flexibility to adapt to the evolving needs of a startup.

Working Days: Monday - Friday

Working Timings: 9 AM - 5 PM

Work Mode: Onsite

Experience: 2+ years

Benefits:

  • Leaves
  • Annual Increment
  • Lab test discounts, and discounts on all our doctor panels most of which are foreign exp

Please share your updated resume at jobs@hrways.co (not com)

#J-18808-Ljbffr

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