Technical SEO Specialist

1 day ago

Faisalabad City Tehsil, Pakistan NobleProg Full time

Linux user and has experience in Web Development

NobleProg uses an automated approach to SEO testing, detecting problems on our websites before Google identifies them. Therefore, this position requires understanding or willingness to learn automated testing of websites, including high-performance HTML validators, link checkers, spell checkers, automatic detection of missing elements, analysis of missing keywords, etc. This needs to be done in near real-time, so performance optimization is part of the job.

Responsibilities

  • Research and implement tools for automatic link checking, HTML validation, etc. (e.g., linkchecker, tidy) in Linux command line
  • Execute tests, collect, and analyze data and results (Elasticsearch, Apache logs, Matomo, Google Analytics)
  • Design and perform A/B testing of new concepts
  • Optimize copy and landing pages for search engine marketing
  • Ongoing keyword discovery, expansion, and optimization
  • Research and implement SEO recommendations
  • Collaborate with the development team to ensure SEO best practices are integrated into new code
  • Work with editorial teams to incorporate SEO into content creation and programming
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO rankings for target keywords
  • Design and assist developers in implementing automated testing for elements like schema.org to enhance SEO
Job Specification

Requirements

  • Experience with tools for automated HTML validation (e.g., linkchecker, wget2, tidy, w3c-linkcheck, etc.)
  • Proficiency with Linux command line for running analytics tools and analyzing web server (Apache) logs
  • Deep experience with website analytics tools (e.g., Google Analytics)
  • Up-to-date knowledge of the latest SEO trends and best practices
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