Digital Media Marketing Executive

4 weeks ago

Lahore, Punjab, Pakistan OPLAS Full time
Digital Media Marketing Executive / Graphic Designer

We are looking for a passionate and highly motivated SEO Executive to manage all search engine optimization and marketing activities, such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, LinkedIn, and Instagram in order to maximize business. The person should also be talented and capable to be a creative graphic designer.

Responsibilities:

  • Highly creative & good analytical skills.
  • Self-driven, with an eye for detail, flexible and able to work independently.
  • Well-versed with social media, email marketing & WordPress and blogging platforms.
  • Responsible for optimizing the website(s) to improve search engine rankings.
  • Conduct keyword research and on-page optimization to improve website visibility.
  • Develop and manage content marketing strategies to drive traffic and engagement.
  • Analyze website traffic and provide recommendations for improvement.
  • Conduct market research.
  • Stay up-to-date with the latest SEO trends and algorithms.
  • Update website content, change layout and perform routine maintenance.
  • Familiar with managing PPC, SEO & affiliate programs.
  • Graphic designing and video editing skills.
  • Design high-quality visual content such as social media posts, banners, brochures, and flyers.
  • Proficient knowledge in Adobe Creative Cloud: InDesign, Illustrator, XD.
  • Very good communication & strong interpersonal skills, particularly in the English language.
  • Ability to work in an international environment.
Job Specification

Skills Required:

  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • Up-to-date with the latest trends and best practices in SEO and SEM.
  • Experience in website designing is a plus.
  • Creating & designing further social media content.
  • UI / UX experience is a plus (with Adobe XD).

Requirements:

  • Bachelor's or Master's degree in Marketing, Mass Communication, Advertising, Digital Marketing or Social Media Management.
  • Knowledge of tools such as Google Analytics and other SEO-related tools.
  • Strong analytical, communication, and time management skills.
  • 1-3 years of experience in SEO is required.
  • At least 2 years of experience in graphic design.
  • Strong skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Ability to work efficiently and effectively in a fast-paced environment.
  • Excellent communication and interpersonal skills.
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