Digital Marketing Specialist

2 days ago

Islamabad, Islamabad, Pakistan The HRM Navigator Full time

1 day ago Be among the first 25 applicants

Direct message the job poster from The HRM Navigator

Our client is a UK-based B2B technology company specializing in cybersecurity and internet solutions. Their company's mission is to help businesses worldwide protect their digital environments and maintain secure, reliable connectivity.

They are seeking a results-orientedDigital Marketing Specialistto join their office. This is a full-time, onsite role ideal for someone with hands-on experience in B2B LinkedIn marketing, content strategy, and digital campaign execution—particularly in the cybersecurity and tech sectors.

Key Responsibilities:

  • Develop and execute a comprehensive marketing strategy
  • Create and manage LinkedIn ad campaigns focused on lead generation
  • Produce thought leadership content that strengthens our brand authority in cybersecurity
  • Grow and engage our LinkedIn audience through regular posting and interaction
  • Collaborate with technical teams to create clear and compelling messaging for complex solutions
  • Develop marketing materials such as white papers, blog posts, and case studies
  • Monitor performance analytics to optimize campaigns and improve ROI

Required Qualifications:

  • Minimum 1 year of B2B marketing experience with a strong focus on LinkedIn
  • Proven ability to run successful LinkedIn campaigns and generate leads
  • Hands-on experience with LinkedIn Campaign Manager and Sales Navigator
  • Strong knowledge of LinkedIn algorithms and platform best practices
  • Familiarity with CRM systems and marketing automation tools
  • Excellent written communication and technical content writing skills
  • Understanding of the B2B sales cycle in the tech industry
  • Ability to manage projects independently and meet deadlines

Preferred Skills:

  • LinkedIn Advertising Certification
  • Experience scaling LinkedIn company pages and increasing engagement
  • Knowledge of cybersecurity trends and industry terminology
  • Ability to understand and communicate IT infrastructure concepts

Working Hours:

  • Aligns with UK business hours for international collaboration
Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesHuman Resources Services

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